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Apple is exploring AI partnerships with Tencent and ByteDance to equip iPhones in China with advanced features. Facing fierce competition from Huawei, Apple’s move highlights its strategy to regain momentum in the Chinese market.
Apple Explores AI Partnerships in China with Tencent and ByteDance
Three sources acquainted with the situation have confirmed that Apple is currently in discussions with Tencent and ByteDance, the owner of TikTok, over the possibility of incorporating their AI models into iPhones sold in China.
This month, the American firm began integrating OpenAI's ChatGPT into its products. ChatGPT is an Intelligence product that the company developed. With it, Apple's Siri can access the chatbot's knowledge and answer customer questions, including those pertaining to images and documents like presentations.
Unfortunately, Apple is currently facing a decline in its market share in China, and the country's legal regulations require all generative AI services to gain government clearance before being made public.
Apple Faces Market Challenges as Huawei Gains Ground
As a result, Apple is forced to seek out local partners to implement its AI capabilities, and ChatGPT is not available there. The sources, who asked not to be named because the negotiations are private, claimed that Apple is still in the early stages of talks with Tencent and ByteDance about utilizing their AI models.
ByteDance chose not to reply, while Apple and Tencent took some time to respond.
There is a lot of competition in China's artificial intelligence area, with dozens of big language models released by both established tech companies and startups.
AI Opportunities in China Could Reshape Apple's Strategy
A partner that works well with Apple's AI services could emerge victorious. Doubao of ByteDance, Hunyuan of Tencent, and Ernie of Baidu, the search engine behemoth, are among them.
According to The Information, Apple and Baidu allegedly had negotiations about utilizing Baidu's AI model in China. However, the talks apparently hit a snag due to technical concerns, such as disagreements over the usage of iPhone user data for AI model training.
A comment request was not immediately answered by Baidu.
Apple's Market Share Slips as Huawei Accelerates Sales
Shares of Baidu listed on the Hong Kong Stock Exchange dropped 4.2% on the Reuters article, outperforming the 0.6% drop in the Hang Seng index. 2.3% was the increase in Tencent's share price.
With local manufacturers like Huawei gaining ground in the world's largest smartphone market, Apple is seeing its market share dwindle in China, and the lack of artificial intelligence capabilities in the most recent iPhones offered there is a huge setback.
A phone with a Chinese-made chip marked Huawei's return to the high-end market in August. Last month, the company unveiled its Mate 70 series, which features AI capabilities driven by its proprietary big language model.
Apple Faces Fierce Competition from Local Smartphone Brands
During the second quarter, Apple was not among the top five smartphone vendors in China. However, by the third quarter, they had recovered, Yahoo Finance shares.
In contrast to Huawei's 42% sales boom, the U.S. company's smartphone sales in China fell 0.3% year-over-year in the third quarter, according to research firm IDC.
