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The renowned U.S. tech giant Apple is providing rare discounts on iPhones in China to counter increasing competitive pressure in the world's largest smartphone market. Retail prices have been reduced by up to $70 to attract more customers and maintain a strong presence.
Reuters reported that the price cuts are part of a time-limited promotion called the Lunar New Year event, running from Jan. 18 to Jan. 21, just before the holiday in mid-February.
Chinese Market Challenges and Tougher Competition
Apple's latest iPhone 15 series has faced significant challenges in the Chinese market, with sales falling substantially compared to previous models. Companies like Huawei Technologies and Xiaomi offer competitive alternatives, while some firms and government departments limit Apple devices' use - akin to U.S. government restrictions on Chinese apps for security reasons.
Analysts from Jefferies reveal that Chinese iPhone sales dropped by 30% in the first week of 2024 compared to the same period in the previous year, following a 3% decline throughout 2023. According to the New York Post, industry experts predict a more challenging competitive landscape in the coming year. Despite not having done so in years, Apple's decision to cut prices reflects the company's need to boost sales, particularly in China.
The price reduction by Apple comes as online shopping platforms have already been slashing the prices of the iPhone 15 and iPhone 15 Pro since the beginning of this year. Platforms like Pinduoduo have offered discounts of up to 16% to entice potential buyers.
Huawei's Comeback and the Patriotic Factor
Nicole Peng, Senior Vice President of market research firm Canalys, states that Apple's discounts are unsurprising given the company's struggle to increase global sales, particularly in China. The growing competition and customers' limited enthusiasm for iPhone upgrades contribute to this pressure. Peng suggests that Huawei's resurgence is a factor, as some Chinese consumers may choose to return to Huawei in a show of patriotism.
Apple's Market Strategy and Future Outlook
Apple aims to regain its footing in the highly competitive Chinese smartphone market with its latest move. The price cuts follow the unexpected decision by Apple not to raise prices for the iPhone 15 series during its September launch. As analysts anticipate a more formidable competitive landscape, Apple seeks to maintain its market share and attract new customers in an ever-expanding market.
Photo: Apple Newsroom
