China Urged to Prioritize Economy Over Territorial Ambitions, Says Taiwan’s President Lai 
Oil Prices Rise as Ukraine Targets Russian Energy Infrastructure 
Asian Currencies Edge Higher as Markets Look to Fed Rate Cut; Rupee Steadies Near Record Lows 
Trump Meets Mexico and Canada Leaders After 2026 World Cup Draw Amid USMCA Tensions 
Asian Markets Mixed as RBI Cuts Rates and BOJ Signals Possible Hike 
Dollar Slides to Five-Week Low as Asian Stocks Struggle and Markets Bet on Fed Rate Cut 
U.S. Stocks Rise as Cooler Inflation Boosts Hopes for Fed Rate Cut 
Asia’s IPO Market Set for Strong Growth as China and India Drive Investor Diversification 
BOJ Faces Pressure for Clarity, but Neutral Rate Estimates Likely to Stay Vague 
Asian Currencies Steady as Rupee Hits Record Low Amid Fed Rate Cut Bets 
Gold Prices Edge Higher as Markets Await Key U.S. PCE Inflation Data 
Asian Markets Mixed as Fed Rate Cut Bets Grow and Japan’s Nikkei Leads Gains 
IMF Deputy Dan Katz Visits China as Key Economic Review Nears 
Japan’s Nikkei Drops as Markets Await Key U.S. Inflation Data 
U.S. Futures Steady as Rate-Cut Bets Rise on Soft Labor Data 
Vietnam’s November Trade Sees Monthly Decline but Strong Year-on-Year Growth 
European Stocks Rise as Markets Await Key U.S. Inflation Data 
American Eagle Outfitters (NYSE) has sued Amazon.com (NASDAQ), accusing the tech giant of infringing on its “Aerie” and “Offline by Aerie” trademarks by redirecting customers to knock-off products offered by third-party sellers, according to the site XM.
Complaint Filed in New York Federal Court
Filed on Wednesday in the U.S. District Court for the Southern District of New York, the complaint alleges that Amazon intentionally diverted shoppers searching for Aerie products to imitations, even using alternative spellings like "Aeries" and "Aries" in sponsored advertisements. American Eagle asserts that these actions infringe on its trademarks and mislead consumers.
The Pittsburgh-based retailer claims it had rejected Amazon’s request to sell Aerie products on its platform, preferring to build its own brand identity with ambassadors such as Olympic gymnast Aly Raisman and singer Kelsea Ballerini. The retailer sent Amazon a warning on August 9 to cease redirecting shoppers to counterfeit products. According to the lawsuit, Amazon allegedly continued the practice by altering the spellings of Aerie in its sponsored ads to evade detection.
AEO Seeks Damages and Halt to Further Infringement
"AEO protects its brands and cannot allow bad actors like Amazon to confuse and deceive consumers" or to "piggyback off the goodwill, success, and popularity of the Aerie marks," American Eagle said in the filing.
The lawsuit seeks triple damages, punitive damages, and a halt to further infringements, among other remedies. Amazon, based in Seattle, has not yet commented on the lawsuit.
Aerie's Growth and Financial Impact
Launched in 2006, Aerie has grown to be a significant segment of American Eagle’s business, offering intimate apparel, swimwear, and activewear. In 2020, American Eagle introduced "Offline by Aerie," focusing on activewear. The company, which operates nearly 1,500 stores, reported that Aerie generated 32% of its $2.43 billion in net revenue for the six months ending August 3, with the main American Eagle brand accounting for the rest, as can also be seen in this article from CNBC.
Case Information
The case is American Eagle Outfitters Inc et al v. Amazon.com Services LLC et al, No. 24-07251, U.S. District Court, Southern District of New York. For complete documentation, you can check the PACER manual.
