Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Dollar Steadies Ahead of ECB and BoE Decisions as Markets Turn Risk-Off 
China Services PMI Hits Three-Month High as New Orders and Hiring Improve 
Asian Currencies Trade Sideways as Dollar Stabilizes, Yen Weakens Ahead of Japan Election 
China and Uruguay Strengthen Strategic Partnership Amid Shifting Global Order 
Trump Administration Sued Over Suspension of Critical Hudson River Tunnel Funding 
Oil Prices Climb as Middle East Tensions and U.S. Inventory Data Boost Market Sentiment 
U.S. Stock Futures Edge Higher as Tech Rout Deepens on AI Concerns and Earnings 
US-India Trade Bombshell: Tariffs Slashed to 18% — Rupee Soars, Sensex Explodes 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals 
Asian Markets Wobble as AI Fears Rattle Stocks, Oil and Gold Rebound 
Asian Markets Slip as AI Spending Fears Shake Tech, Wall Street Futures Rebound 
Stephen Miran Resigns as White House Economic Adviser Amid Federal Reserve Tenure 
Trump Extends AGOA Trade Program for Africa Through 2026, Supporting Jobs and U.S.-Africa Trade 
Australia’s Corporate Regulator Urges Pension Funds to Boost Technology Investment as Industry Grows 
American Eagle Outfitters (NYSE) has sued Amazon.com (NASDAQ), accusing the tech giant of infringing on its “Aerie” and “Offline by Aerie” trademarks by redirecting customers to knock-off products offered by third-party sellers, according to the site XM.
Complaint Filed in New York Federal Court
Filed on Wednesday in the U.S. District Court for the Southern District of New York, the complaint alleges that Amazon intentionally diverted shoppers searching for Aerie products to imitations, even using alternative spellings like "Aeries" and "Aries" in sponsored advertisements. American Eagle asserts that these actions infringe on its trademarks and mislead consumers.
The Pittsburgh-based retailer claims it had rejected Amazon’s request to sell Aerie products on its platform, preferring to build its own brand identity with ambassadors such as Olympic gymnast Aly Raisman and singer Kelsea Ballerini. The retailer sent Amazon a warning on August 9 to cease redirecting shoppers to counterfeit products. According to the lawsuit, Amazon allegedly continued the practice by altering the spellings of Aerie in its sponsored ads to evade detection.
AEO Seeks Damages and Halt to Further Infringement
"AEO protects its brands and cannot allow bad actors like Amazon to confuse and deceive consumers" or to "piggyback off the goodwill, success, and popularity of the Aerie marks," American Eagle said in the filing.
The lawsuit seeks triple damages, punitive damages, and a halt to further infringements, among other remedies. Amazon, based in Seattle, has not yet commented on the lawsuit.
Aerie's Growth and Financial Impact
Launched in 2006, Aerie has grown to be a significant segment of American Eagle’s business, offering intimate apparel, swimwear, and activewear. In 2020, American Eagle introduced "Offline by Aerie," focusing on activewear. The company, which operates nearly 1,500 stores, reported that Aerie generated 32% of its $2.43 billion in net revenue for the six months ending August 3, with the main American Eagle brand accounting for the rest, as can also be seen in this article from CNBC.
Case Information
The case is American Eagle Outfitters Inc et al v. Amazon.com Services LLC et al, No. 24-07251, U.S. District Court, Southern District of New York. For complete documentation, you can check the PACER manual.
