Samsung Implements Emergency 6-Day Work Week to Combat Slowing Growth 
Samsung's Exynos 2500 Rumored to Eclipse Snapdragon 8 Gen 4 in Power Efficiency With 3nm SoC 
Coca-Cola Launches Global 'Recycle Me' Campaign to Champion Recycling 
Tesla Trims Prices on Models Y, X, S Amid Sales Dip; Musk Delays India Trip 
Samsung Targets Beijing’s EV Semiconductor Market at Auto China 2024 
Industry shutdowns are messy and painful: 4 lessons Australia’s coal sector can learn from car-makers about bowing out 
Digital trade protocol for Africa: why it matters, what’s in it and what’s still missing 
Adidas Unveils Innovative Team Kits for Paris 2024 Olympics and Paralympics 
Tesla's Elon Musk Teases Full Self-Driving Launch in China, Postpones India Visit 
Why China’s economy has hit a wall 
Japan Posts 7.7% Growth in Machinery Orders 
Tesla Cybertruck Recall: NHTSA Flags 3,878 Units for Pedal Issue 
Amazon Inc. is set to raise its Prime delivery and streaming service in Europe by up to 43% a year. The company said on Monday, July 25, that it made the decision was made for the company to cope and fight higher operating costs.
As per Reuters, Amazon made this announcement a few days before it was scheduled to present its quarterly financial results. This price hike came after the e-commerce and tech company announced higher fees for its Prime services in the United States in February.
It was noted that Germany is the second-biggest market for Amazon after the U.S., and customers there will now see fees for their annual Prime membership increasing by 30% to €89.90 or about $91.88.
Amazon’s third biggest market, which is the United Kingdom, will see a 20% increase to £95, which is $114.47 in US dollars per year. Amazon Prime members in Spain, France, and Italy will be charged between 39% and 43% more per year. The higher fee rates will take effect on Sept. 15 when people join or renew their memberships.
At any rate, Amazon suggested it was left with no choice but to implement higher fees due to "increased inflation and operating costs." The company also cited improved delivery and added content for streaming as the reasons for the price hike. This is said to be the first increase in some territories since 2018.
“Amazon raising the price of Prime membership is unsurprising given recent inflation — and that it already pulled this lever in the US six months ago,” Financial Times quoted Andrew Lipsman from Insider Intelligence as saying concerning the latest increase in the membership fee. “While the timing of this price hike will be met with more grumbles than it would’ve been in February, consumers will ultimately shrug off the increase since Prime remains a great value.”
Finally, the price hike in Amazon Prime’s membership fee in Europe made the region the fifth to have the increase as the company tries to battle the increasing costs of business operations.
