Adidas Unveils UEFA Euro 2024 Kits

UEFA Euro 2024 is on the horizon, and Adidas has just revealed the latest lineup of technical performance kits for seven major federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales are set to sport redesigned home and away kits that blend tradition with a modern twist, fostering a sense of unity between fans and players.

Fresh Designs for a New Generation

According to a press release, the revamped jerseys merge classic elements with contemporary flair, offering a fresh take for the upcoming generation of players. The Adidas design team has innovatively reimagined national colors, introducing bold hues like the 'Tricolore' in Italy's kits and unique color schemes for Germany's away attire.

Soccer Bible noted that these kits blend tradition and innovation by recoding traditional patterns. Scotland's shirt features a modern twist on tartan, while Spain's kits boast patterns inspired by the carnation, the nation's national flower. Each design element aims to pay homage to football heritage while introducing novel concepts.

The federation wear incorporates fresh symbols celebrating each nation's rich cultural heritage. For instance, Belgium's away kit pays tribute to famed cartoonist Hergé and his iconic character Tintin. The collar, featuring a golden crown against a bright blue background, is a royal nod to Tintin's outfit.

Technological Advancements

The lightweight jerseys are equipped with cutting-edge Adidas technology, developed in collaboration with each federation. Featuring HEAT.RDY and AEROREADY technologies, the kits prioritize player comfort and performance. Additional elements like lighter crests and mesh panels enhance airflow and overall comfort on the field.

As a longstanding partner of UEFA, adidas is set to provide the official match ball, FUSSBALLLIEBE, for UEFA EURO 2024TM. This marks the introduction of Connected Ball Technology to the UEFA EURO tournament, further enhancing the player experience on the field.

Availability and Launch

Fans can get their hands on the adidas Euros kit collection starting March 14, 2024, through adidas.com and select retail outlets. Stay tuned for the grand reveal of these innovative kits as the excitement for UEFA Euro 2024 continues to build.

Photo: Adidas Newsroom