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Starbucks experiments with eco-friendly reusable steel cups in Japan
Starbucks Coffee Japan Ltd. will begin offering takeaway drinks in stainless steel rental cups in 10 stores in the Marunouchi district of Tokyo on a trial basis beginning Monday.
The initiative is aimed at reducing disposable cup usage.
The coffee chain would determine whether to fully utilize the rental cup program based on the results of the trial.
Customers can order any drink with the rental cup.
Starbucks Japan will require customers to return the rental cups made within three days.
The cups would then be washed by an outsourced service provider.
The stainless steel cups have high thermal insulation and come with lids to make them easy to carry around.
Starbucks Japan will use the Line free messaging app to manage the cup rentals.