Wela Brings New Focus to AI-Powered Bot Benjamin with Website Revamp

ATLANTA, April 18, 2018 -- Wela, a fintech company that blends artificial intelligence (AI) with human advisors, today announces the redesign of its website and AI-powered chatbot Benjamin. The new version of the site encapsulates the company’s shift from primarily providing insights on retirement, investing and asset allocation to one that delivers new ways to address users’ more immediate financial concerns. Wela’s chatbot, Benjamin, is now at the forefront of the site, as his role in driving users’ personal finance journeys has evolved over the years. He has also experienced a refresh, with an updated icon that makes him look more relatable, professional and capable of meeting users’ financial needs.

The focus on Benjamin is a result of Wela’s continuing commitment to the development of the AI technology’s capabilities. Benjamin is Wela’s solution to the needs of everyday families looking to accomplish goals like becoming debt-free, purchasing their first home or taking a trip to Europe. Benjamin aggregates the information from the user’s bank accounts and credit cards, offering a breakdown of where every dollar is coming and going. He then calculates a Daily Spend Limit based on that information. The Daily Spend Limit is the amount of money the user can spend guilt-free each day while still paying all of their bills and saving for their financial goals. Benjamin also breaks down users’ net worth, and is available to answer questions via his chatbot interface.

“As Wela has grown and technology has advanced, we’ve embraced the philosophy that the most impactful financial advice on our everyday lives is advice that is available in whatever form, whenever, wherever and however you want to receive it. For many people, that’s through the easy accessibility and functionality of the Wela app and the conversations they can have with Benjamin about their finances,” said Matt Reiner, CEO and cofounder of Wela. “With that in mind, we wanted to communicate that Benjamin serves as your financial butler. The refresh of his look is meant to help better signify his role to Wela’s users and that he can take care of all of your financial needs.”

The updated site also includes more information on Benjamin for Business, an aspect of Wela’s services that allows companies to integrate Benjamin’s technology and chatbot capabilities into their websites and apps to seamlessly communicate with prospects and customers. Other business offerings include a 401k plan and an employee financial wellness platform. The site also features an updated FAQs page with a searchable function that allows users to find answers more efficiently.

“The updated site symbolizes the future of Wela – one that embraces the needs of the individual and addresses their current financial situation, while also embracing our technology’s capacity for serving the enterprise,” said Reiner.

For more information on Wela and to experience the new site, visit https://getwela.com. The Wela app is available for download at https://goo.gl/Lxj1MU.

Media Contact
Amber Richards
Uproar PR for Wela
[email protected]
321-236-0102 x237