Third edition of MAGIC Japan to run this April

NEW YORK, Feb. 27, 2018 -- Opening Wednesday, April 25^th UBM Fashion presents its third edition of  MAGIC Japan, the premier trade event that connects women’s, men’s and children’s contemporary apparel, footwear, and accessory brands, as well as sourcing suppliers, to the leading retail buyers in Japan, Asia, and around the globe.

This three day event will take place April 25^th through April 27^th, 2018 at the Tokyo Big Sight Convention Center in Japan.  MAGIC Japan will be co-located with UBM produced Licensing Expo Japan, which is the most-attended international licensing event in japan for industry professionals.

MAGIC Japan, which was successfully launched last Spring, will showcase a diverse selection of brands from all over the world, as well as designers who can only be seen in Japan.   At least eight brands who have won the Tokyo New Designer Fashion Grand Prix will showcase their latest collections, including 2017 winners Phablic X Kazui and YON.  In addition, the Tokyo Fashion Award winner of 2017 “Children of the Discordance” will also be proudly showcasing their 2018 Fall/Winter collection.

A new “DENIM Zone” is launching at MAGIC Japan this April that will showcase what Japan is widely known for – denim.  With Kurashiki and Kojima in Okayama Prefecture being key hubs for denim brands and supporting factories, MAGIC Japan will host brands such as Japan Blue Jeans, Momotaro Jeans, Red Card (Dr. Denim Honzawa), and Graph Zero will exhibit for the first time, who are all joining this new “DENIM zone” area.

“After a successful MAGIC Japan launch in 2017, we are making the second step towards our objective to be THE fashion event in Asia,” says Hayato Ishihara, Director of MAGIC Japan. “The increase of American and European brands is something that was demanded from the Japanese and Asian buyers, and we are pleased to deliver that.”  MAGIC Japan attracts buyers from the top retailers across all regions of Japan, as well as China, Hong Kong, Korea, Taiwan, Singapore and other Asian countries. “By showcasing at MAGIC Japan, you are not just exposing to Japan, but multiple markets in Asia.”

A significant increase of North American and European brands is another attraction for buyers visiting the show from across Asia.  Over thirty brands from US and fifteen brands from France and the UK will be exhibiting in the upcoming April edition of MAGIC Japan – most for the first time.

“In its third edition, MAGIC Japan will showcase not just the best fashion brands Tokyo has to offer, but an amazing selection of UK and US brands as well.  Tokyo’s fashion community is both high energy and passionate, and we are honored to play a small part in it,” says Christopher Griffin, President, International Business Development, UBM Fashion Group.

MAGIC Japan and Licensing Expo Japan opens Wednesday, April 25^th and will run through Friday, April 27^th, 2018 at the Tokyo Big Sight Convention Center, 3 Chome-11-1 Ariake, Koto, Tokyo, Japan. To learn more about MAGIC Japan visit:   http://ubmfashion.com/shows/magic-japan

About UBM plc | UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to http://www.ubm.com for UBM corporate news, follow us on Twitter at @UBM, UBM Plc LinkedIn

About UBM Fashion | Uniting the most influential fashion retail decision makers and the world’s top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its comprehensive marketplaces in New York (NY Men’s and Women’s) and Las Vegas (MAGIC).  UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products.  For more information, go to www.ubmfashion.com

Media Contacts:

Hayato Ishihara
Director of MAGIC Japan
[email protected]        
+81-3-5296-1034