South African Herb Zembrin Among New Class of Scientifically Validated Herbs Bringing Focus and Calm Together

CAPE TOWN, South Africa, Feb. 28, 2018 -- Next time you feel stressed out at work, imagine what it would be like to have the job of hunting and gathering your entire tribe’s dinner in certain treacherous territories of South Africa. For more than 300 years, San tribes have been dealing this this type of “on-the-job” stress by chewing an indigenous succulent plant that also helps increase focus for better performance. That same herb has been perfected, studied and made into an ingredient that can be taken in supplement form called Zembrin that may help many Americans bring a similar focus and calm to their own daily challenges of modern life.

For more than 300 years, South African San tribes have been dealing with stress by chewing an indigenous succulent plant, Sceletium tortusum, that also helps increase focus. Doctor's Best Calm is of the leading brands that use Zembrin as an active ingredient.

According to a 2017 poll by the American Psychological Association, work is the No. 3 source of stress behind money and the future of our nation. The World Health Organization has dubbed workplace stress as the “health epidemic of the 21st century.”

“More than ever before people are seeking solutions for stress in many different forms,” said David Foreman, known as The Herbal Pharmacist, who started his career as a registered pharmacist and now uses his expertise in physiology, pharmacology and integrative medicine to educate consumers on cutting edge approaches to natural health and healing. “With so many risks associated with prescription medications, for stress and focus complaints I strongly recommend trying something from nature’s medicine cabinet first.”

A new generation of scientifically validated herbal products have hit the market within the past decade, and one has received many scientific accolades for its ability to improve cognitive function while reducing emotional distress, relieving tension and improving calmness and overall mood. The patented Zembrin brand of Sceletium tortusum, a succulent plant found in South Africa, is backed by five rigorous clinical trials and has self-affirmed GRAS status in the United States. One peer-reviewed study showed that 25 mg of Zembrin reduced anxiety-related activity of the amygdala and its associated anxiety circuitry within 2 hours of use. It is the first ingredient from this herb to have completed clinical trials and have a benefit-sharing agreement with the indigenous tribes that discovered the medicinal herb, through the South African San Council, which receives a royalty from all Zembrin sales. The South African Government awarded Zembrin the first Integrated Export and Bioprospecting Permit in recognition of the brand’s ecologically sustainable and socially responsible practices that recognize the indigenous origins of this ingredient.

The South African pharma company HG&G Pharmaceuticals partners with the New Jersey-based PLT Health Solutions to exclusively bring Zembrin to the North American marketplace. Some of the leading brands that use Zembrin as an active ingredient include: Procera Mood, Doctor’s Best Calm, Dr. David Williams Clinical Grade Zembrin. To learn more about Zembrin go to: www.zembrin.com and www.plthealth.com.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f066cadb-97ab-4cd9-8a2f-a77d4b93922c

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5ee51d5e-51d6-407e-9760-4cac36e270e7

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Amy Summers
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