SPC Group’s Paris Baguette Inaugurates First Bakery Shop in the Philippines

Paris Baguette, the coffee and bakery chain owned by South Korea's SPC Group, has landed in the Philippines. The company opened its first outlet in the country this week.

Paris Baguette brought its bakery to the country as part of its plan to expand and bolster its brand power in the Southeast Asian region. By opening its store in the nation's landmark Mall of Asia, the SPC Group hopes its bakery chain will continue to grow further in this territory.

First Location in Manila

According to The Korea Economic Daily, the SPC Group selected the Mall of Asia as the site for the country's first branch of Paris Baguette. The store, which can accommodate 90 customers, is reported to be an expansive restaurant.

The store was set up on the first floor of the SM Mall of Asia Arena. With its arrival in Manila, the region has become Paris Baguette's 11th overseas market. Now that it has infiltrated Manila, the company plans to expand more in SE Asia.

Localized Products for the Filipinos

Korea's E Today News, with a premium European-style bakery concept, customers will love the interiors and warm atmosphere in the store. Moreover, for customers who want to satisfy their hunger while shopping, Paris Baguette added a Grab&Go kiosk stall outside the store for convenience.

Customers can expect a variety of breads and other food items made to suit the taste of the locals. Paris Baguette will incorporate "ube" or purple yam, a popular Filipino food ingredient, into some of its products. The restaurant will also offer its version of the ensaymada, another Filipino favorite baked treat.

"Paris Baguette, which operates over 4,000 stores at home and abroad, will lead a new bakery trend in the Philippines with its quality and know-how," an official of the SPC Group said in a statement.

Photo by: Paris Baguette Newsroom