Hana Bank to lure younger customers with metaverse platforms

South Korea’s Hana Bank launched a special task force to better understand the minds of its millennial and Gen Z customers in attracting them to the virtual metaverse.

The task force will review building online and offline metaverse platforms and designing virtual reality-based financial services.

It will also review metaverse-related services and seminars for its private banking customers and its cooperation with local tech businesses.

Local commercial banks have been utilizing metaverse apps believing millennials and Generation Z will actively engage in a related financial landscape.

Hana has been using metaverse-based applications internally to help its employees better understand the concept.

Last month, Hana Bank CEO Park Sung-ho interacted with new entry-level employees in a virtual world using Zepeto, Naver’s metaverse app.

The metaverse interaction took the place of the canceled offline training session for entry-level staff due to the pandemic.

Hana Bank’s first-half net profit jumped 17.9 percent on-year to 1.2 trillion won.

Consultancy firm PricewaterhouseCoopers sees the global metaverse market growing from $45.5 billion in 2019 to $1.5 trillion in 2030.