[Correction: The article has been edited to include the correct URL to Context Labs in the first paragraph]

RR Donnelley, the provider of  print, digital and supply chain solutions, has announced that it is partnering with Context Labs (CXL), a global provider of innovative consulting, technology, and outsourcing services, to pursue leading-edge, blockchain-enabled technology for its global publishing customers.

The companies have extended their strategic relationship to further integrate the CXL platform technology within RR Donnelley’s Print-to-Digital supply chain solutions.

“This new offering from CXL, using blockchain technology, has great potential to deliver extended consumer reach for publishers while reducing their supply-chain costs and providing them with deep, direct, and secure relationships with the consumers who purchase their products”, said Thomas J. Quinlan III, President and Chief Executive Officer of RR Donnelley.

RR Donnelley’s innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector.

“RR Donnelley, with its global footprint, is uniquely positioned to bring this level of digital transformation to publishers, enabling them to more seamlessly and securely reach their customers. Using this digital technology, we feel that RR Donnelley can leverage its scale in the market to enhance the economics for its customers,” commented Dan Knotts, Chief Operating Officer at RR Donnelley.

Context Labs provides enterprise grade platform solutions that help customers develop new channels to market, reducing channel friction, while retaining and growing direct customer relationships. It achieves this by delivering platform innovation integrating secure distributed and shared ledgers (Blockchain), network graph analytics and visualizations, data interoperability, trusted identity management, and micro-payment enablement.

“The strategic relationship with RR Donnelley, a leader in publishing supply chain solutions, brings the key capabilities of our platform technology products (Chainplate Foundation for Publishing, Snapshackle for Publishing, coupled with VUEgraph Analytics) to RR Donnelley’s large, global customer base,” said Dan Harple, Chief Executive Officer of CXL. “We are delighted with RR Donnelley’s decision to pursue these technologies for the publishing sector to enhance the role of publishers with the end consumers, at global scale.”