Premier League to phase out betting sponsors deals with clubs

The Premier League has asked its clubs to phase out shirt sponsorships deals with gambling brands within three years to avert the threat of a UK government-enforced ban.

The clubs were asked for quick responses, with the agreement of 14 required for the plan's immediate adoption.

Sponsorships by betting firms have become common in the Premier League, with almost half of its 20 clubs benefiting from such deals last season.

Premier League administrators anticipate that the UK government will bring legislation banning betting companies from sponsoring top-flight shirts.

The league is handling the matter internally to avoid legal repercussions.