PepsiCo Receives Initial 50,000 Metric Tons of Potatoes from Assam Farmers for Lays Production

In a landmark event for Assam's agricultural domain, local potato farmers have begun transporting the first batch of 50,000 metric tons of potatoes to PepsiCo's facilities for the production of Lay's chips. This milestone was highlighted by Chief Minister Himanta Biswa Sarma, who shared visuals of the shipments being dispatched from Dibrugarh District.

BNN Breaking reported that this development follows PepsiCo's substantial investment of ₹778 crore in the state, signifying a major boost to Assam's economy and its agricultural sector.

PepsiCo's Strategic Investment in Assam

PepsiCo India's groundbreaking investment encompasses the construction of its inaugural food-focused manufacturing plant in Assam, located in Nalbari. Covering an expanse of 44.2 acres, the facility is anticipated to begin operations in 2025. It is expected to provide employment to about 500 individuals, influencing the local economy positively, both directly and indirectly.

Republic World noted that the initiative aims to elevate PepsiCo's production capacities while simultaneously fostering the growth of the local farming community by granting them access to modern agricultural technologies, quality seeds, and affordable machinery. Consequently, this ensures a consistent supply of 50,000 metric tons of potatoes for PepsiCo's renowned Lay's brand.

This collaboration is strengthened by a strategic memorandum of understanding (MoU) with the Assam Skill Development Mission and the Directorate of Employment and Craftsmen Training, focusing on enhancing women's employability within the region. This underlines PepsiCo's dedication to community development, extending beyond its immediate corporate objectives.

Furthermore, the anticipated need for an additional 60,000 metric tons of cold storage capacity highlights the project's capacity to influence the local economy significantly, benefiting the MSME industry and ancillary businesses.

Eugene Willemsen, CEO of PepsiCo's Africa, Middle East, and South Asia region, emphasized the strategic value of India as a swiftly evolving market for the company. The investment in Assam manifests PepsiCo's aspirations for sustainable growth and community assistance in India, aiming to uplift the socio-economic status of Assam's farmers and communities.

PepsiCo's Commitment to Sustainable Growth

As the initial potato shipments commence towards PepsiCo's manufacturing units, there's a strong sentiment of optimism among Assam's potato farming community. The collaboration symbolizes more than a simple business exchange; it represents a beacon of sustainable development and prosperity for Assam, potentially positioning the region as a significant contributor to India's food processing landscape and exemplifying the power of corporate-social partnerships.

Photo: PR Newswire