Nigerians throw naira notes around to show love: but it could land you in jail 
JPMorgan Fined A$775,000 by Australian Regulator for Market Manipulation 
Jordan Brand Wings Unveils Air Jordan I Mid Subway, Celebrating NYC's MTA Crews 
NFL, NBA, NASCAR Stars Resolve $2.4M Voyager Promo Lawsuit 
‘The ghost has taken the spirit of the Moon’: how Torres Strait Islanders predict eclipses 
Elon Musk Teases Revolutionary Full Self-Driving V12.4, Cybertruck to Wait 
Adidas Unveils Innovative Triple-Red FC Bayern München Kit for 2024/25 Season 
New faith schools in England could soon allocate all their places on religious grounds 
PUMA x Ottolinger Unveil Futuristic Collection Inspired by Motorsport and Sci-Fi 
Uganda’s tax system isn’t bringing in enough revenue but is targeting small business the answer? 
Inflation is slowly falling, while student debt is climbing: 6 graphs that explain today’s CPI 
New Balance marks its Thai comeback, unveiling its first flagship store at Central World with Indonesian partner MAP Active Adiperkasa. The "We Got Now" concept store reasserts its commitment to premium athletic wear. Concurrently, New York's Foot Locker inaugurates its debut store in Siam Center, amplifying its Southeast Asian footprint.
The impressive New Balance store occupies an area of over 233 sqm, earning the distinction of being Thailand's largest establishment for the brand. This remarkable feat comes after New Balance closed all its stores in the country due to a contract expiration with its previous importer and distributor, CRC Sports. The re-entry into the Thai market is a testament to the brand's commitment to offering high-quality athletic footwear and apparel.
Meanwhile, Foot Locker, the renowned New York-based athletic specialty retailer, has also chosen to make its mark in Thailand. Targeting the youthful demographic and seeking to invigorate the sports shoe and sneaker market, Foot Locker recently celebrated the opening of its first store in the Siam Center.
Spanning an impressive 1,321 square meters, the retail space solidifies Foot Locker's 33rd store in Southeast Asia and reinforces its strong presence in the Philippines and Singapore.
Deepak Tomar, the country general manager and director of MAP Active Adiperkasa, the official licensee for Foot Locker in Thailand, shared his excitement about the new venture. Tomar believes that Thailand's sportswear, sneakers, and lifestyle clothing market, valued at 30 billion baht, will continue its steady growth.
With consumers eagerly re-engaging in group activities, sports, and live sporting events in the post-pandemic era, the demand for top-quality gear from leading brands is rising. This, coupled with the enduring popularity of streetwear and a vibrant youth community, presents a promising opportunity for Foot Locker to launch its innovative Power Store concept - a flagship store format aimed at connecting with the brand's dedicated fanbase.
Photo: @felipepelaquim/Unsplash
