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Nestlé starts global rollout for Nescafé Gold cappuccino ice cream in Malaysia
Nestlé will start offering the Nescafé Gold cappuccino ice cream in Malaysia over the next few months, signaling the entry of its Nescafé Gold coffee brand into the ice cream category.
Nescafé Gold cappuccino ice cream uses real coffee in both the coating and in the core of the ice cream. According to Nestlé, the ice cream coating is made using the company’s patented “soft coating” technology.
Guglielmo Bonora, head of Nestlé R&D Singapore, said their teams met the challenge of finding the perfect balance between ‘coffee-ness’, milkiness, and sweetness by leveraging the ‘soft coating’ technology.
The ganache is meant to melt at the same rate as the ice cream core, so that consumers may enjoy the sweetness and coffee released from the coating alongside the ice cream.
Nestlé’s global head confectionery and ice cream strategic business unit, Alexander von Maillot, pointed out that they didn’t just want to make coffee-flavored ice cream, but rather take the Nescafé coffee experience and recreate it in the ice cream category”.
After Malaysia, there are rollout plans for the Nescafé Gold cappuccino ice cream in further ice cream markets worldwide.
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