Japanese tennis star Naomi Osaka will get an equity stake and some payments in digital currency after agreeing to be a global ambassador in the cryptocurrency exchange platform FTX.
Osaka’s playing apparel during tournaments, beginning in the ongoing 2022 Miami Open, will carry the FTX logo. The 24-year-old will also be active in directing and producing branded content.
As part of the deal, FTX will also donate to Osaka’s Play Academy charity initiative, which is in partnership with Nike and Laureus.
The stake in FTX adds to the four-time Grand Slam winner’s investment portfolio that already includes salad chain Sweetgreen.
The long-term contract includes purpose-driven elements centered on attracting more female users to FTX’s platform.
According to Osaka, statistics show that few women are part of crypto by comparison, which mirrors the inequality in other financial markets.
She added that she is excited to partner with FTX to get back to the mission of making cryptocurrencies accessible to everyone and breaking down barriers to entry and innovating on new ways to reach more people and further democratize the space.


Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target
Trump to Host UFC Event at White House on His 80th Birthday
Australian Pension Funds Boost Currency Hedging as Aussie Dollar Strengthens
Why the Australian Open’s online tennis coverage looks like a Wii sports game
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Infosys Shares Drop Amid Earnings Quality Concerns
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Home ownership is slipping out of reach. It’s time to rethink our fear of ‘forever renting’
Why Manchester City offered Erling Haaland the longest contract in Premier League history
Mexico's Undervalued Equity Market Offers Long-Term Investment Potential
European Stocks Rally on Chinese Growth and Mining Merger Speculation
U.S. Condemns China's Dominance in Global Shipbuilding and Maritime Sectors
Lee Seung-heon Signals Caution on Rate Hikes, Supports Higher Property Taxes to Cool Korea’s Housing Market




