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Meta Platforms (NASDAQ: META) surged 8.8% on Wednesday after a Bloomberg report revealed the company is preparing to enter the cloud infrastructure market by offering excess artificial intelligence (AI) computing capacity to external customers. The move could position Meta as a new rival to major cloud providers, including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).
According to people familiar with the plans, the initiative is being developed under an internal division called Meta Compute, which aims to generate revenue from the company's massive AI infrastructure investments.
Meta is reportedly exploring two primary business models. The first is a Model-as-a-Service platform, where developers can access AI models hosted on Meta's infrastructure, including its Muse Spark models, similar to Amazon Bedrock. The second involves selling bare-metal AI computing capacity, placing Meta in direct competition with fast-growing AI cloud providers such as CoreWeave.
The report boosted Meta shares but pressured other cloud infrastructure companies and AI-focused providers, as investors weighed the impact of a powerful new competitor entering the market.
Vital Knowledge founder Adam Crisafulli said the development addresses investor concerns about Meta's aggressive capital spending. He noted that Meta has invested heavily in AI infrastructure, and offering cloud services could help monetize unused capacity while strengthening revenue, profit margins, and cash flow. With AI computing demand still exceeding supply, Meta's infrastructure could attract strong customer interest.
However, Crisafulli also highlighted a more cautious interpretation. He suggested the move could indicate Meta overestimated its internal AI computing needs or that its AI model development has not progressed as expected. He compared the strategy to xAI, which has reportedly begun selling excess computing capacity to outside customers.
He added that if Meta and other AI companies slow future infrastructure expansion, suppliers benefiting from the data center boom—including hardware manufacturers and AI infrastructure providers—could face weaker demand.
Overall, analysts view Meta's cloud expansion as a significant growth opportunity for the company while potentially increasing competitive pressure across the cloud computing, AI infrastructure, and data center sectors.
