Liberdy, a blockchain-based ad data trading platform, is leveling the playing field for advertisers and disrupting the entire ad industry.

The startup seeks to create a more democratic, and fair digital advertising economy by enabling direct relationships between users and leading advertisers. The decentralized data trading platform pays users for the use advertisers make of their personal information.

Liberdy acts in full compliance with the GDPR, the EU’s new privacy bill, which declares that the user is the rightful owner of his or her personal information. The bill also states that companies must provide a copy of the data, free of charge, in an electronic format. In accordance with GDPR regulation, Liberdy has developed a smart way to get users to consent to sharing their data.

“What does the user have to lose when given the chance to profit from providing consent to the use of their data, and become an equal player in the online advertising industry? Liberdy’s widget offers publishers that struggle to get their users’ consent or to comply with the GDPR regulation a new way to get their users attention and cooperation,” Liberdy explained.

Currently, Google and Facebook control most of user data and therefore hold the reins of the entire advertising market. Until now, advertisers looking to utilize this goldmine of information to target their marketing efforts have been held to ransom, with no choice but to accept whatever terms these companies set.

No amount of data is worth its storage space if it can’t be relied upon. First hand data is critical for advertisers wishing to target the right demographic, with the right content at the right time. In an industry worth hundreds of billions in annual turnover, the significance of offering advertisers access to first hand data that wasn’t previously available from sources other than Facebook and Google, cannot be overstated.

Furthermore, to access additional data, advertisers have relied on untrustworthy and out-of-date information, or even depended on data management platforms that cannot monitor user-behavior across screens, but rather rely on cookies that track activity from a single device.

Liberdy addresses these challenges by offering a rich international data warehouse consisting of top notch consent-based data, which is verified and time-stamped. After obtaining clear consent to gather the user’s data, the platform uses Artificial Intelligence (AI) and advanced analytics processes to aggregate and segment it, before it is offered to advertisers, as relevant and accurate data.

It’s a win-win for everyone involved as the data on the platform is reliable, transparent, and accurate. The user profits from the information that is rightfully theirs, while advertisers can buy data directly from the source, bypassing the digital giants, which control most of the current user data and account for 75% of the digital advertising market.

“The advertising industry is experiencing a data revolution and Liberdy is at the forefront. We believe in the creation of a fairer advertising ecosystem. We aren’t just bypassing the walled gardens of Google and Facebook for the advertisers on our platform, we’re building our own public park, where everyone can have the same access to data and become an equal partner in the online advertising economy,” Liberdy added.

The Liberdy team will be present at the Blockchain Open Forum on the 28-29th of June, booth #11.