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Lotte Wellfood Co., a leading food manufacturer in South Korea, has brought its Pepero snack line to Thailand via the King Power Duty Free Shop. With the deal, the confectionery company became the first Korean brand to venture into the Thai duty-free market.
According to The Korea Economic Daily, Lotte Wellfood timed the launch of its Pepero products in King Power Duty Free Shop to coincide with the Songkran festival. This event also called the Thai New Year, is celebrated in the country for three days in April to mark the start of a new year.
Pepero’s Arrival in Thailand’s Largest Duty Free Store
Lotte Wellfood announced on Friday, April 19, that it will start selling its line of Pepero chocolate-coated sticks at the said local duty-free store. The company will also market its no-sugar ice cream called “Zero” at the same shop.
The Korean firm is looking forward to good sales performance of its products sold at the largest Duty Free outlet in Thailand. Moreover, the store is said to attract more than 40 million foreign tourists every year, so the partnership is a strategic decision.
Lotte Wellfood Products in Thailand
Yonhap News Agency reported that King Power Duty Free Shop operates in strategic locations in the country and has branches at Don Mueang International Airport, World Trade Center, Chiang Mai, Hat Yai, Phuket, and Suvarnabhumi Airport. Aside from this store, Lotte Wellfood is also marketing its Pepero and Choco Pie products in the region via major local distribution chains like the Makro, Tops Supermarkets, and Big C.
“We made efforts to complete the opening of the store in time for the Songkran festival,” an official of Lotte Wellfood said in a statement. “We will continue to make various efforts to foster a global brand.”
Photo by: Lotte Wellfood Website
