Lionel Messi named first global ambassador of Indonesia's J&T Express

Soccer icon Lionel Messi will launch a series of social media and marketing campaigns with J&T Express to become the Indonesia-based logistics service provider’s first-ever global brand ambassador.

The campaigns will promote J&T Express as a leading logistics provider and e-commerce specialist.

The deal gives the 35-year-old Argentina and Paris Saint-Germain another addition to his swelling roster of partnerships signed in 2022, which includes the Saudi Tourism Authority, Sorare, Bitget, and Socios.

Rachel Liu, global branding director at J&T Express, said Messi’s work ethic, humility, and dedication align with the values that they imbue.