Amazon founder and chairman Jeff Bezos sold approximately $737 million worth of Amazon.com Inc (NASDAQ: AMZN) shares last week, according to a filing with the U.S. Securities and Exchange Commission. The sale involved about 3.3 million shares and was executed under a 10b5-1 trading plan adopted earlier this year.
The transaction comes shortly after a previous filing last Friday revealed Bezos' intention to sell up to 25 million Amazon shares, estimated at around $5.4 billion. As of the latest filing, Bezos still holds roughly 905.4 million shares in the e-commerce giant, retaining significant control despite his ongoing stock sales.
Bezos has been gradually reducing his Amazon stake over the past year, cashing out over $5 billion in 2024 as the company’s stock reached record highs. However, Amazon shares have shown limited momentum in 2025, trading flat amid growing investor concerns over global trade tensions and renewed tariff policies under President Donald Trump’s administration.
The timing of the latest sale also coincides with Bezos' personal milestone—he married journalist Lauren Sanchez last Friday during a lavish three-day celebration in Venice.
Amazon remains one of the largest U.S. tech companies by market capitalization, but macroeconomic pressures and regulatory uncertainties have slowed its recent stock performance. Despite the recent sell-off, Bezos' remaining holdings continue to position him as a dominant shareholder with long-term influence over Amazon’s strategic direction.
Investors are closely watching insider selling patterns as a barometer of executive confidence, especially in volatile market conditions. Bezos’ moves reflect both personal financial planning and broader market sentiment, adding to the narrative around Amazon’s stock performance in a year of heightened geopolitical and economic challenges.


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