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Greystone Begins Leasing Newest Rental Development, Harlem 125, Located at 69 East 125th Street in East Harlem

NEW YORK, May 03, 2017 -- Greystone Development, a New York-based real estate development company, announced the official start of leasing for Harlem 125,  located at 69 East 125th Street in East Harlem. Encompassing four adjacent lots on 125th and 126th Streets between Park and Madison Avenues, Harlem 125 brings 75 new residences to the heart of Harlem.

Envisioned by Kutnicki Bernstein Architects, the development is comprised of two adjoining towers, a boutique seven-story tower fronting 126th Street and a 12-story tower on 125th Street. The rental building includes studio, one-, two-, and three-bedroom units; many with outdoor space.

“Harlem 125 is just one important part of Greystone Development’s ever expanding residential portfolio, but it’s a very special one. We aimed to offer a residential product that was missing from this marketplace; one with thoughtful amenities, modern touches and homes that celebrate the community, and I feel we’ve successfully delivered exactly that,” said Jeffrey Simpson, Head of Greystone Development.

Harlem 125 incorporates spaces for residents to relax and entertain. The property includes a furnished rooftop terrace and courtyard, virtual doorman, parking garage, fitness center with outdoor space, bicycle storage, laundry room, resident storage and security. The anticipated net market rents start at $1,994 for studios and will be offered exclusively by leasing agent Dave Maundrell and his team at Citi Habitats New Developments.

The interiors and finishes of Harlem 125 are designed by up-and-coming designer Lauren Williams of Lauren Jayne Design, a boutique design firm specializing in high-end residential and hospitality interiors. Inspired by art, music and the history of the neighborhood, the design also embraces refined industrial vibes intermixed with contemporary elements. In her third collaboration with Greystone, Lauren outfitted the kitchens with GE stainless steel appliances, stainless steel tiled backsplashes and Caesarstone countertops. The sleek, modern design continues into the bathrooms, which feature soaking tubs and both subway and Italian Ragno tiling.

Williams worked hand-in-hand with celebrated local artist, Lance Johnson, who is creating 12 original murals for Harlem 125. The artwork complements the overall aesthetic of the interiors and captures the spirit of Harlem dating back to the Harlem Renaissance. Johnson draws his inspiration from a variety of musical genres that span generations, including jazz, soul and hip-hop. Back in October 2016, Johnson also created a custom 76-foot mural for the project that was displayed outside of the building for a limited time.

“We strive to create one-of-a-kind properties that embrace and benefit their neighborhood,” said Simpson. “Leveraging the emerging creative talent of Lauren Williams and Lance Johnson, we have created something that is truly unique and pays homage to Harlem’s roots and rich cultural heritage.”

Additionally, the property boasts 5,600 square feet of ground floor retail on the bustling 125th Street corridor of Harlem, with 2,250 already leased to the MTA for its new 2nd Avenue subway community information center. This prime location is within close proximity to several public transportation options, green space, highly acclaimed restaurants, retail and several other new construction projects in progress, including the much-anticipated Whole Foods, opening this summer on Lenox Avenue.

For more information, visit www.harlem125nyc.com.

About Greystone Development
Greystone Development is a full-service real estate developer. Since 1992, Greystone has acquired, repositioned and developed over $2 billion in properties nationwide spanning approximately 3.5 million square feet. Our portfolio is diverse, comprised of condominium, rental, office, retail, mixed use and healthcare properties. Greystone Development is currently developing 15 real estate projects in premier markets such as New York, Miami and San Francisco. For more information, visit www.greystonedevelopment.com. Greystone Development is a part of the Greystone group of companies, active in real estate lending, investment and advisory. For more info, visit www.greyco.com.

About Citi Habitats
As one of New York City’s leading real estate brokerages, Citi Habitats operates nine offices in the boroughs of Manhattan and Brooklyn.  The firm offers a variety of real estate services including existing apartment rentals, townhome, condo, co-op, and investment sales, new development marketing and relocation services.  Citi Habitats is owned and operated by NRT LLC, a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. For more information, please visit us at www.citihabitats.com.

About Kutnicki Bernstein Architects
Kutnicki Bernstein was established in 1986 by Dan Bernstein. KBA continues to set precedents for New York City architecture through an active practice in commercial, corporate and residential design. KBA is dedicated to pushing boundaries and generating discourse through novel concepts and imaginative materials.

About Lauren Jayne Design
New York- and Miami-based Lauren Williams is the founder and principal of Lauren Jayne Design. Her firm specializes in high-end residential and hospitality interiors spanning both coasts. 

About Lance Johnson
Lance Johnson was raised in the Bronx with deep family ties in Harlem. His mother grew up steps from Marcus Garvey Park where she played and his grandfather worked for the NYC Parks Department. Johnson is a self-taught mixed media artist. His collage style is inspired by the work of Romare Bearden, one of the most important American artists of the 20th Century. He also draws influence from hip-hop culture and the energy of NYC. Johnson is a graduate of City College where he studied journalism. His inquisitive nature impacts his own artwork and his work with youth. He has produced a number of murals with teen groups where he guides them to take an in-depth approach exploring topics such as diversity, cyber bullying, and the false ideals of beauty. His work has been exhibited at Art In FLUX, Harlem Eat Up, Harlem Arts Festival and Hudson Valley Center for Contemporary Art. He was recently selected for the 2017 Harlem 125th Street BID banner project. His commission work includes painting a Zipcar and permanent murals at Angel Restaurant (Harlem); Corner Social (Harlem); City MD (Harlem); Harlem Cycle; 5th & Mad; and Macondo East (LES).

PRESS CONTACT:
Karen Marotta
Greystone 
212-896-9149
Karen.Marotta@greyco.com

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