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Former head of Swisscom’s Digital Lab Dr Vlad Trifa joins blockchain food ecosystem Ambrosus

Ambrosus, a blockchain-based ecosystem for the supply chain, has announced that Dr. Vlad Trifa is officially joining the company as Chief Product Officer.

A veteran of the IoT industry, Dr. Trifa formerly served as Head of Swisscom’s Digital Lab and led product engineering at EVRYTHNG. He has been a Technical Advisor to Ambrosus throughout the project.

“Given the high-level expertise required for a project of this magnitude, it is crucial for us to not only consult with experts on this matter but to also bring them onboard to become formally involved, and fully immersed in building the technology that will underpin this ecosystem,” Angel Versetti, Ambrosus Co-founder and CEO said. “Vlad Trifa’s immense experience will help further drive the potential of our project as we make strides towards transforming traditional supply chains and commodity markets through the adoption of blockchain technology.”

Dr. Trifa previously founded the Web of Things, a community of developers, designers, and practitioners that explores the future of the physical Web. Through his entrepreneurial ventures, he has acquired a unique business acumen and the ability to manage rapid technological development alongside the commercial aspect of projects in mission-critical and highly regulated markets. He also worked at SAP in digital product manufacturing and industry 4.0.

“Ambrosus is developing the sophisticated technology and full-stack solutions required to meet the ever-increasing standards of transparency and reliability in global supply chains. Ambrosus has developed a particularly disruptive and forward-thinking solution to the current issues omnipresent in our supply chains, setting the standards for innovation emerging within the industry. I am proud to make the transition from Ambrosus Advisor to full-time Chief Product Officer and lead the development of their groundbreaking solutions which will redefine how we trade," said Dr. Trifa.

Founded by Angel Versetti and Dr. Stefan Meyer, Ambrosus combines high-tech sensors, blockchain technology, and smart contracts to assure the quality, safety, and origins of essential products such as medicine and food. Headquartered in Zug, Ambrosus is officially endorsed by EIT Food and SQS (Swiss Quality and Safety Association) and has received financial backing from the Government of the Canton of Vaud, Switzerland. It is also the first blockchain project to become an official partner of the United Nations 10YFP which is responsible for the implementation of the Sustainable Development Goals.

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