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Ford and Mercedes are targeting a random niche customer base of camper vans, with Ford already taking orders for its 2023 Transit Trail Van, and Mercedes-Benz is teasing the Concept EQT Marco Polo camper van.
Meanwhile, electric automaker Rivian is expected to launch the Adventure Van sometime in 2025 - and its electric R1T truck has a three-person tent or kitchen cooking add-ons.
The market for camper vans has grown enough for organized support.
The Mercedes Sprinter, Ram ProMaster, and Ford Transit were the most visible vans during the finale of the Adventure Van Expo Series 2022 in Big Bear.
The Adventure Van Expo Series 2022 went on a multi-city west coast tour throughout 2022 for van life enthusiasts - where van builders, rental companies, and others were on hand to speak to the public.
The camping and caravanning market is expected to enjoy a 7.3% compound annual growth rate from 2020 until 2030, according to a Future Market Insights report.
