Bronny James, son of LeBron, signs an endorsement deal with Nike

Nike has signed LeBron James’ son, Bronny, to a name-image-likeness endorsement deal.

The Sierra Canyon High School guard recently started his senior year and has already begun visiting colleges. Now that the top prospect has signed a NIL deal with Nike, that narrows down the number of schools he could potentially attend.

The 18-year-old James said, Nike’s been a part of his family for as long as he can remember, and getting a chance to team up with them and continue his family’s legacy both on the court and in the community means a lot to him.

Twenty years ago, his father, LeBron James, unveiled his first signature shoe with Nike.

LeBron recently debuted his 20th signature sneaker, the Nike LeBron 20. The Los Angeles Lakers forward are expected to pass Kareem Abdul-Jabbar as the NBA's all-time points leader this season.