Brand Counterfeiting Grail Market - Global Future | Emerging Growth Prospects By Profshare Market Research

Tuesday, February 27, 2018 8:51 AM UTC

NEW YORK, Feb. 27, 2018 -- Counterfeit are fakes or unauthorized imitation of the real product or services . Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product in order to sell product or services. Brand Counterfeiting has become serious problem for all product and services producers around the globe. Brand Counterfeiting grill encompasses in various cosmetics, body care products like shampoo, conditioner, soap and toothpaste, perfume, clothing, footwear, purses, luggage, auto parts, food and beverage items, medicine and baby products.

Brand Counterfeiting leads to revenue decrement, negative reputation and publicity of brand. Decrease in revenue immeasurably impact employment of organization. Brand Counterfeiting has following adverse effect on product/ service brands:

The rise of counterfeit products results in an increase in costs, as well as loss of productivity hence
increase in cost of doing business.
Deprecates consumer confidence.
Leads to misuse/abuse of intellectual property rights.
According to this report nearly 2.7 million jobs have been dismantled by counterfeit black markets
globally.
Companies need to conduct investigations and litigation to protect their IPR against infringement.
Brand Counterfeiting leads brands to suffer reputational damage through complaints from dissatisfied
customers
Brand Counterfeiting is also biggest unfair competitor for any business.

Over the years way of shopping has changed to online shopping. Brand Counterfeiting Grail covers shops and auction sites selling faked items. Internet shopping can become minefield due to Brand Counterfeiting as customer cannot see and feel the product before buying. Brands are paying large amount of money to fight against Brand Counterfeiting as there are over 233 million domains and 23 billion pages available over internet. OECD (Organization for Economic Co-operation and Development) constantly monitoring impact of brand counterfeiting on international business.

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Global Brand Counterfeiting Grail Market: Product Type