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Blockchain startup Chronicled launches Discover mobile app

Chronicled, Inc., a San Francisco-based technology company, last week launched ‘Discover by Chronicled’ – a mobile app that allows users to interact with everyday objects via the blockchain.

The company teamed up with 111 Minna Gallery in San Francisco for the launch of Discover by Chronicled and Minna Gallery's new exhibition Alone Together. The launch event, Art+: Discover the Unseen, featured work from artists Justyna Kisielewicz, Emily Burns, and Melissa Arendt and was attended by art lovers and technologists alike.

Now available on iOS, Discover by Chronicled enables users to discover, purchase and insure, and verify the provenance and information of objects equipped with the app and hardware. The company said that brands that use Discover can create unique, interactive experiences for users based on real-time feedback. Users and brands can interact with Discover's proximity-based commerce features, as well.

The traditional certificate of authenticity is replaced with an immutable, digital, public record of authenticity as each piece is registered on the Ethereum blockchain. Chronicled said that This technology system can be useful for authentication and engagement with many categories of physical products, including art, contracts, title registrations, luxury goods, routers, smart meters, automobiles, drones, pharmaceuticals, shipping boxes, and envelopes.

"Launching Discover represents a leap forward in proximity-based engagement and individual accessibility to IoT and enabled devices and objects. We're putting the ability to interact with any object, by learning about it, purchasing and insuring it in real-time, verifying its provenance, and much more, into the hands of users”, Sam Radocchia, Chronicled CPO and Co-Founder, said.

In October 2016, Chronicled unveiled a prototype of machine-to-machine cooperation intermediated by a public blockchain. It released a video showcasing a drone equipped with a secure blockchain-registered BLE identity chip. The drone is able to self-authenticate with a computer-controlled window and gain access to a private residence in order to deliver a package.

The company in March 2016 announced that it raised an additional $3,425,000 in a series seed financing round led by Mandra Capital. 

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