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How did sport become so popular? The ancient history of a modern obsession 
Adidas officially released their Ajax pre-match collection, capping a collaboration that also includes Daily Paper.
The collection, one of football and fashion’s best collaborations to date, features a men’s and women’s pre-match jersey, and also offers a warm-up top, anthem jacket, and other items.
The team already dons the gear.
However, many have been waiting for the collection to drop, and now is the time.
The collection features East African beadwork-inspired print in the Pan-African colors of red, black, and black green, which celebrates Amsterdam’s diverse population and inclusive personality.
Adidas and Daily Paper linked up with Londoners who champion their community across cultures for the official release.
Featured in the campaign are DJ Jyoty, Season Zine founder Felicia Pennant, the Owino Supermarket owners, and hosts of Baller Talk; James Alabi, Femi Ilesanmi, and Medy Elito.
The campaign’s imagery was brought to life in Daily Paper’s launch event at their London store and features digital space that keeps their community and creatives connected with one another.
The collection and a third jersey are now available via Ajax, Daily Paper, and selected retailers globally.
