Washington Post Publisher Will Lewis Steps Down After Layoffs 
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out 
Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm 
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns 
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Australian Household Spending Dips in December as RBA Tightens Policy 
Why the Australian Open’s online tennis coverage looks like a Wii sports game 
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Why Manchester City offered Erling Haaland the longest contract in Premier League history 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft 
U.S. Stock Futures Rise as Markets Brace for Jobs and Inflation Data 
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
Adidas AG and Manchester United have inked a monumental $1.2 billion partnership deal, extending their iconic collaboration by another decade. This deal fortifies Adidas as the official kit supplier for Manchester United, marking one of the most substantial sponsorship contracts in Premier League history.
The new contract signed by Adidas and Manchester United is worth a massive $1.2 billion. The German company started supplying uniforms to the football club in the 1980-1992 season then the partnership resumed at the start of the 2015-2016 season. This year, both parties agreed to continue working via a new sponsorship agreement.
This means Adidas will still be providing kits to the British club, and with the size of their deal, it has become one of the biggest sponsorship contracts in the Premier League. This is also the largest that Manchester United has ever had since leaving Nike in 2015, as per CNN Business.
The popular football club said that its latest collaboration with Adidas excited its fans worldwide as well because there will be new designs for apparel and other items. Fans love to wear apparel with the logo and name of their favorite football club; thus, Adidas will also release culture wear with Manchester United’s emblem.
“The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance,” Richard Arnold, Manchester United’s chief executive officer, stated in a press release. “With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”
Adidas’s CEO, Bjorn Gulden, said, “We are extremely proud to announce the extension of the contract with Manchester United. adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation. We will combine tradition and innovation to please both the players and the fans.”
Photo: adidas Newsroom
