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MINNEAPOLIS, Oct. 13, 2016 -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video e-commerce company (evine.com), today announced the premiere of jane iredale – THE SKIN CARE MAKEUP. Debuting on October 14 at 8 AM and 7 PM ET, jane iredale is a comprehensive line of makeup developed by innovator, philanthropist and makeup pioneer to the stars, Jane Iredale. Packed with quality minerals and skin care ingredients, the collection aims to nourish and protect the skin while helping women look their best.
“Jane Iredale has been a powerful force in the beauty industry for over two decades and we’re thrilled to bring her problem-solution products directly to Evine customers,” said Michael Henry, Chief Merchandising Officer at Evine. “When we gave customers a sneak peek of the collection during Evine’s Before & After Beauty program on September 30, we sold out of many color options. We look forward to repeating this success in the full hour premiere and demonstrating the positive and stunning results one can achieve from this multi-tasking line of natural makeup.”
For more than 20 years, jane iredale has been developing innovative product formulas using a combination of advanced technology, science and nature to achieve a look that is naturally radiant. Skin-loving liposomes, plant stem cells and peptides are blended with the highest quality pigments to create clean makeup that is a true extension of skin care.
Used by women in more than 50 countries because of its quality, versatility and shade range, jane iredale has become the makeup of choice for professionals and consumers world wide. During the premiere, Evine will feature a number of exclusive configurations, including best-selling foundations and color products.
“Evine is the perfect fit for us as we continue to work at increasing brand awareness in a saturated marketplace,” said Jane Iredale, President and Founder of Iredale Mineral Cosmetics, Ltd. “Not only does Evine offer us a new demographic from the one we’re used to, they create a platform for us to share our brand story and communicate in a way that no other medium allows for. It’s a chance to educate consumers on what makes us different and how our products fit into their lives and we are excited to share that experience with the Evine viewer.”
Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
For more information on jane iredale, visit www.evine.com/jane. For more information on Evine, visit www.evine.com.
About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
About Iredale Mineral Cosmetics, Ltd.
Iredale Mineral Cosmetics, Ltd. is manufacturer of jane iredale - THE SKIN CARE MAKEUP®, a comprehensive line of makeup developed with quality minerals and skin care ingredients that are good for the skin and create a healthy, radiant glow. All of the jane iredale products adhere to the highest standard of integrity and testing to ensure it is as good for the skin as it is beautiful to wear. It is a top makeup choice of skin care professionals and is recommended worldwide. Based in the beautiful Berkshires in Massachusetts, jane iredale is offered through fine spas and salons, resorts, and apothecaries, in more than 50 countries.
Contacts Media: Carl Schroeder Evine [email protected] (952) 943-6574 Amanda Zerbib ALISON BROD PUBLIC RELATIONS [email protected] (212) 230-1800 Alise Edgcomb 5W Public Relations [email protected] (646) 653-7097 Investors: Michael Porter Evine [email protected] (952) 943-6517
