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After the rumor mill churned out multiple stories last year surrounding the iPhone X Mini, a lot were convinced that Apple is trying to dip its hand on the mid-range smartphone market. And while the Cupertino-based company didn’t confirm these rumors, there were several reputable leakers backing the claims, Hiptoro reported.
Among them is Olixar, a phone-case manufacturer that has a good track record of having its predictions transition to reality. Unfortunately, Olixar was wrong about the iPhone X Mini as Apple axed its development in lieu of the supposed SE 2. However, this prediction proved off the mark as well since production was expected to start on the first quarter of 2018.
Fast forward one year later and the device never got to see the light of day. That may have been a mistake for Apple since the iPhone X Mini and the SE 2 may have provided some revenue for them in 2018. But since they opted to create the iPhone XS max instead, the mid-range market remains untapped for Apple.
This is despite Apple CEO Tim Cook saying that they don’t want to be seen as a company that only provides luxury products. Meanwhile, Huawei is making huge waves in the smartphone ecosystem due to its innovative approach to its flagship.
Although the Shenzhen-based company remained in the midrange market during its early days, it has since transitioned into one of the world’s leading smartphone manufacturers. And with its P30 Pro, it’s poised to take yet another chunk out of Apple’s revenue. The Cupertino-based giant could reverse this situation by appealing to the midrange market through the creation of handsets like the iPhone X Mini and the SE 2.
So far, however, it seems that Apple doesn’t have a plan to launch such a strategy. At least, not from what the general public can tell anyway. Regarding the iPhone X Mini, it appears that the project has been abandoned altogether and it would be a surprise if Apple decides to revive it in the future.
