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José Antonio Rosa

Professor of Marketing and John and Deborah Ganoe Faculty Fellow, Iowa State University
Dr. José Antonio Rosa is Professor in Marketing and John and Deborah Ganoe Faculty Fellow at Iowa State University, and also serving as a Faculty Fellow in the ISU Office of Diversity and Inclusion. As an academician, José has studied topics such as subsistence consumer behavior and innovativeness, low literacy consumer behaviors and decision making, the social evolution of markets, and the role of embodied knowledge in consumer and managerial thinking. His research has been published in peer reviewed publications such as Journal of Marketing, Academy of Management Journal, and Journal of Consumer Psychology; and he serves on the Journal of Marketing Editorial Board. José has taught on marketing management, consumer behavior, and managing for innovation to undergraduate, professional graduate, and doctoral students. He was an ACE Fellow in 2013-2104 at Eastern Illinois University. In addition, he has been involved with The PhD Project since the mid-90s. The PhD Project is a joint effort between industry and academia to increase the number of underrepresented minority professors in business schools. José has mentored and advised students regardless of race or ethnicity at all levels throughout his career. He was recognized for such efforts with the 2016 American Marketing Association’s Williams-Qualls-Spratlen Multicultural Mentoring Award and inducted to The PhD Project Hall of Fame in November 2016. José holds degrees from University of Michigan, Dartmouth College, and General Motors Institute (Kettering University). In his professional career, José held management positions in marketing and manufacturing in the automotive and banking industries.

Here's how you can be nudged to eat healthier, recycle and make better decisions every day

Dec 22, 2019 14:27 pm UTC| Insights & Views Health

Every day, you make important choices about whether to feast on fries or take a brisk walk, whether to spend or save your paycheck, whether to buy the sustainable option or the disposable plastic one. Life is made up...

Economy

Dollar Holds Near Two-Month High as Yen Approaches 160

The U.S. dollar remained near a two-month high on Friday, supported by rising Treasury yields and expectations of additional Federal Reserve rate hikes, while the Japanese yen hovered near the closely watched...

Gold Holds Near $4,275 as Rising Treasury Yields Fuel Fed Rate Hike Bets

Gold prices were largely unchanged on Friday but remained headed for a weekly loss of more than 3% as rising U.S. Treasury yields and elevated energy prices strengthened expectations that the Federal Reserve could raise...

Japanese Bank Stocks Surge as Bond Yields Fuel Rate Hike Bets

Japanese bank stocks rallied on Friday as surging government bond yields and expectations for further Bank of Japan interest rate hikes strengthened the outlook for lenders profit margins. Shares of Mizuho Financial Group,...

Asian Stocks Fall as Surging Bond Yields Rattle Markets

Asian stocks mostly declined on Friday as a global bond market selloff drove long-term U.S. Treasury yields to multi-year highs, pressuring risk appetite across regional markets. Investors were also assessing the outcome...

Fed Unveils Stablecoin Rules Under GENIUS Act

The Federal Reserve has proposed a broad regulatory framework for payment stablecoin issuers, moving forward with implementation of the GENIUS Act and efforts to bring dollar-backed digital assets further into the...

Politics

Saudi Arabia, Turkey and Pakistan Plan Urgent Defence Talks Over Houthi Attacks

Saudi Arabia, Turkey and Pakistan are preparing an urgent high-level defence meeting to discuss support for the kingdom as Houthi missile and drone attacks intensify across Saudi territory. The talks will be held under the...

Ukrainian Drone Attacks Hit Russian Regions, Injuring at Least 12

A series of Ukrainian drone attacks struck several Russian regions on Friday morning, leaving at least one person dead and more than a dozen injured while damaging industrial sites, homes and vehicles, according to Russian...

Najib Razak Seeks Stay of 15-Year 1MDB Prison Sentence

Former Malaysian Prime Minister Najib Razak has asked a court to suspend a 15-year prison sentence linked to the 1Malaysia Development Berhad (1MDB) corruption scandal, his lawyer said Friday, following a royal pardon in a...

What ‘Taiwan Independence’ Means as Xi Presses Trump on US Policy

Chinese President Xi Jinpings call for President Donald Trump to oppose Taiwan independence has renewed attention on the complicated political and historical status of Taiwan and the differing positions held by Beijing,...

Xi Calls for Deeper U.S.-China AI Cooperation in Trump Talks

Chinese President Xi Jinping called for stronger cooperation with the United States on artificial intelligence during his state visit to Washington, highlighting AI safety and human oversight as potential areas for closer...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

SpaceXAI to Double Nvidia Chips at Colossus 2 by Year-End

Elon Musk said SpaceXAI plans to nearly double the number of advanced Nvidia AI chips operating at its Colossus 2 data center by the end of 2026, significantly expanding the computing power behind its artificial...

SoftBank Shares Fall as Oracle Flags Stargate Data Center Delay Risk

SoftBank Group shares dropped on Friday after Oracle moved to protect itself against possible delays at a major New Mexico data center, adding to investor concerns over the financing and execution risks surrounding the...

Jeff Bezos Invests $32 Billion in Blue Origin as Space Firm Targets Major Growth

Jeff Bezos has invested about $32 billion in Blue Origin since founding the space company in 2000, underscoring the Amazon founders long-term commitment to competing in the rapidly expanding commercial space industry....

OpenAI to Preview GPT-6 Cyber AI Model for Cybersecurity

OpenAI is preparing to preview GPT-6 Cyber, a new artificial intelligence model focused on cybersecurity, within days as the company expands its push into AI-powered security tools, according to a Fortune report cited by...

Former OpenAI Data Center Chief Chris Malone Joins Nvidia

Chris Malone, the former head of data centers at OpenAI, has joined Nvidia as vice president of its DSX Platform, strengthening the chipmakers leadership team as demand for artificial intelligence infrastructure continues...