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“YouTube” is by far the undisputed king of online video streaming, and it has held this title for over a decade. However, with the increasing number of competitors from giants like “Facebook” and “Twitter” in the live streaming arena, the biggest video hosting site in the world is going all out in a bid to retain its crown. They are starting with mobile live streaming.
As Mashable put it, “YouTube” owes its now massive success to the stars that it has created over the years. From featuring cats falling over and babies laughing, to hosting some of the most explosive viral content in the world, video creators are the bread and butter of “YouTube.” To help them further their craft, therefore, the site is giving their creators more tools to engage their audience with.
The announcement was made by the CEO of “YouTube,” Susan Wojcicki at VidCon, which was attended by many fans of the site as well as a significant number of its creators. Wojcicki unveiled new community tools for creators to use, the aforementioned mobile live streaming feature as well as some original series from the site.
Citing reasons like an increasingly saturated market, Wojcicki didn’t actually name names during her speech, but she implied that it had something to do with sites like “Facebook” and “SnapChat” having their own live streaming feature.
Even with the daunting rivals looming over the horizon, though, the “YouTube” CEO still believes that their site is on top of the industry.
"Even though the online video space is more crowded than ever, YouTube continues to thrive," Wojcicki said.
VentureBeat hits the nail on the head when mentioning the accessibility of the live streaming tool in particular, which also does not require a steep learning curve. This ensures that old and new creators will be able to produce high-quality videos from the get-go.
