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The biggest video hosting site in the world just gave the green light to its most popular content creators to start earning more money via its mobile Live Stream feature. This is basically YouTube’s answer to Facebook’s own live streaming service and that of Twitter’s Periscope. With the unscripted and direct line to viewers, the new platform is likely to provide even veteran YouTubers with some challenges.
The live stream service becomes automatically available for any content creator with subscriber numbers at 10,000 and above through the YouTube mobile app, TechCrunch reports. YouTube actually implemented mobile live streaming six months ago, but it was only a select number of content creators, which included Ben Brown and Unbox Therapy.
According to the blog post written by Barbara Macdonald and Kurt Wilms, the product managers responsible for the feature, other content creators with less than 10,000 subscribers will be able to access the Live Stream service in the near future.
Aside from that, the post also announced that the video-sharing platform is also taking its Super Chat feature out of beta phase. This is basically a means of allowing viewers to place their comments at the very top by paying for it. It will also be the main source of income for content creators when doing live stream video.
“To help creators earn revenue from live streaming, we’re also excited to launch Super Chat, a new live stream monetization tool available to creators in more than 20 countries (and viewers in more than 40 countries),” the blog post reads. “Super Chat is like paying for that front-row seat in the digital age: it lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.”
