YogaWorks Announces Purchase of Pure Om Studios in Virginia and Maryland

LOS ANGELES, Oct. 13, 2017 -- YogaWorks, Inc. (NASDAQ:YOGA), one of the largest providers of high quality yoga instruction in the U.S., today announced its acquisition of Pure Om’s two studios located in Fairfax, Va., and Bethesda, Md. The deal expands YogaWorks’ presence in the Washington, D.C. market, where it now operates six premier yoga studios following its recent acquisitions of three studios in the area after completing its initial public offering in August.  This acquisition brings YogaWorks’ studio count to 13 in the Washington, D.C./Baltimore region.

Pure Om was founded by Siri Om and Hargobind Khalsa, both lifelong students and practitioners of yoga, who opened the Pure Om studios in 2011. Pure Om offers a wide range of classes each week in inviting studio settings, which were designed and built using principles of economic, social and ecological sustainability.

“We are thrilled to welcome Pure Om students, teachers and staff to the YogaWorks family as we continue to grow our presence on the East Coast and expand our studio options in the Washington, D.C. metro area,” said Rosanna McCollough, Chief Executive Officer of YogaWorks. “The diversity of Pure Om’s classes will be a great addition to YogaWorks as we strive to offer a diverse range of classes to meet the needs of a variety of abilities and preferences.  We encourage people to try different styles of yoga to reduce some stress in our off-the-grid environment where breathing centers the mind and the body.”

YogaWorks remains committed to maintaining Pure Om’s programming and operations. Current teachers and staff will be retained and Pure Om’s classes and workshops will continue as scheduled. In the coming months, Pure Om’s website and studio name will be rebranded as YogaWorks as the company wishes to make it easy for students to access more studios and use their class packages at any of its studios in the area.

“Partnering with YogaWorks is an unbelievably exciting step in Pure Om’s journey and validates all of the hard work we’ve put into our studios and practice over the past six years,” said Mr. Khalsa. “YogaWorks brings decades of experience, a strong management team and limitless possibilities for our teachers and students to continue to grow, heal, connect and find joy through yoga. We know an amazing future awaits as our communities come together as one.  On a personal note, I am grateful for the opportunity to stay on as a teacher at Pure Om while also spending time pursuing my passion to run my Casa Om retreat center in Mexico and building the One Fire Hot Yoga festival.”

About YogaWorks

YogaWorks, Inc. is one of the largest providers of high quality yoga instruction in the U.S, with 55 studios in seven markets including Los Angeles, Orange County, Northern California, New York City, Boston, Baltimore, and the Washington D.C. metro area. YogaWorks strives to make yoga accessible to everybody and offers a wide range of class styles for people of all ages and abilities. Through its studios, the Company offers yoga classes, integrated fitness classes, workshops, teacher training programs, and yoga-related retail merchandise. In addition to its studio locations, YogaWorks offers online instruction through its MyYogaWorks web platform, which provides subscribers with a highly curated catalog of over 1,000 yoga and meditation classes.

For information about either studio, or to learn more about YogaWorks’ programming, philosophy and locations, go to yogaworks.com or pureom.com. 

Contacts:

Investors
Jean Fontana, ICR, Inc.
646-277-1200
[email protected]

Media
Alecia Pulman/Brittany Fraser, ICR, Inc.
646-277-1200
[email protected]