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Elon Musk’s social media platform, X, also formerly known as Twitter, expanded its subscription plans by introducing two new premium tiers. The company reportedly added these in a bid to bolster its subscription revenue.
X Corp. announced the new plans on Friday, Oct. 27. As per Reuters, these will initially be offered to the platform users accessing the site via the web browser. The company did not mention if this will be made available to mobile users later as well.
The Two New Subscription Tiers
The social media firm introduced the Premium+ option, and this is ideal for individuals who would like to pay a bit more to enjoy an ad-free browsing experience. For interested users, this will cost them around $16 per month, and the subscription also includes several features and tools that will make X more engaging.
On the other hand, the Basic subscription plan will still have ads but can enjoy some features that non-paying users cannot have. This tier costs $3 per month. At any rate, some of the tools and features included in both paid subscription packages are better visibility, the ability to upload longer video clips, editing of posts, and more.
Search for Sources to Have Additional Revenues
Since Elon Musk acquired and took over the management of Twitter, which he renamed “X,” he has been searching for means to generate more profit. The first thing he did to add revenue was to start charging users for the blue badge, which was previously free and designated for official and confirmed accounts.
Later, the subscription plans were introduced, and various checkmarks were added to the regular blue. The gold and gray checkmark badges were launched for verified organizations and affiliations, respectively. Users who want the blue checkmark will have to pay a monthly fee now.
Now, TechCrunch reported that the newly-introduced subscription plans are another scheme for X to boost its revenues. The company lost advertising deals, which is one way to compensate for the losses and keep the platform afloat.
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