Elon Musk recently announced the rebranding of Twitter and revealed its new name and logo. The social media platform is now called “X,” but it appears that this change was not well-received, as the company has been receiving more criticisms since the announcement.
Most recently, Reuters reported that the rebranded company has already taken down the giant blue bird logo from its headquarters in San Francisco. This was replaced by a black and white “X” emblem that was installed on top of Twitter’s building.
The installation reportedly violated some rules in the city; thus, the authorities are investigating. The company is said to be facing a probe related to permit violations. City officials said X does not have the required permits to put up its new logo in the building.
And it is not just the authorities that have raised an issue against Musk’s social media company. Still, residents in the vicinity have expressed displeasure with the new glowing display on the Twitter building’s rooftop.
The residents are said to be complaining of the bright lights that have intruded on their homes. With the complaints and possible issues with permits, the state’s Department of Building Inspection is currently investigating the structure. One inspector said that they were denied access to the roof twice, and another inspector said the new X sign is only temporary.
Meanwhile, The New York Times reported that officials pointed out that the replacement of any symbols on buildings or installing a sign requires a permit for design and safety reasons. The Department of Building Inspection’s spokesperson, Patrick Hannan, said the permit is necessary to ensure “consistency with the historic nature of the building” and to make sure additions are safely attached to the sign.”
He added that “A building permit is required to make sure the sign is structurally sound and installed safely. Planning review and approval is also necessary for the installation of this sign.”
Photo by: BoliviaInteligente/Unsplash


California Governor Gavin Newsom Launches Review Into Alleged TikTok Content Suppression After U.S. Ownership Deal
Trump Delays Tariff Increases on Furniture and Cabinets for One More Year
Oil Prices Slide in 2025 as Oversupply and Geopolitical Risks Shape Market Outlook
China Manufacturing PMI Rebounds in December, Offering Boost to Economic Growth Outlook
South Korea Inflation Rises to 2.3% in December, Matching Market Expectations
Alibaba-Backed Moonshot AI Unveils Kimi K2.5 to Challenge China’s AI Rivals
ASML’s EUV Monopoly Powers the Global AI Chip Boom
Citi Forecasts a Volatile but Ongoing Bull Market for S&P 500 in 2026
U.S. Dollar Starts 2026 Weak as Yen, Euro and Sterling Hold Firm Amid Rate Cut Expectations
Ford and GM Near Financing Deal to Support First Brands Group During Bankruptcy
U.S. Dollar Steadies Ahead of Fed Minutes as Markets Eye Policy Divisions
U.S. Stocks Slip as Gold Rebounds Ahead of Year-End, Markets Eye 2026 Outlook
C3.ai in Merger Talks With Automation Anywhere as AI Software Industry Sees Consolidation
Gold Prices Rebound in Europe as Geopolitical Tensions and Fed Outlook Support Bullion
USDA $12 Billion Farm Aid Program Draws Mixed Reactions from Row Crop Farmers
Google Halts UK YouTube TV Measurement Service After Legal Action
Oil Prices Stabilize at Start of 2026 as OPEC+ Policy and Geopolitical Risks Shape Market Outlook 



