With Yahoo under new management, it was only a matter of time before some big changes would be made. One of the bigger changes that people are about to see is the new company that will manage both Yahoo and AOL, which Verizon is calling “Oath.” The name has since garnered widespread mockery within the tech industry.
The new company will officially exist once the $4.5 billion acquisition of Yahoo by Verizon is completed, The Washington Post reports. Details about what the new company will do and how Verizon plans on using its newest toy are still scarce, and it seems the carrier has no plans to share specifics anytime soon. However, it was announced that both AOL and Yahoo will survive in some form in the highly competitive tech landscape.
“You can bet we will be launching one of the most disruptive brand companies in digital,” AOL’s statement released on Monday reads.
According to the Tweet that was sent out by AOL top executive Tim Armstrong, “Oath” will be responsible for more than just his division and the newest member of the family. In fact, over 20 brands will be under the direct supervision of the infant company, though, no specifics on what these are going to be have been released.
Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017. pic.twitter.com/tM3Ac1Wi36
— Tim Armstrong (@timarmstrongaol) April 3, 2017
“Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017,” the Tweet reads.
Despite the enthusiasm that Verizon is attempting to inject into this new venture, it seems some media companies are more interested in mocking “Oath.” Ars Technica went so far as to compare it to Altaba and Tronc, arguably some of the most unfortunate company names to have existed.
On that note, the publication did go into a more serious note, speculating that there will be some brands under both AOL and Yahoo that might not survive the transition. There is also the question of the users themselves who might not want to stick around for one reason or another.


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