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Competition is getting fierce in the wireless communication world and few examples underscore just how fierce it has become than Verizon’s recent decision to bring back unlimited data. This offer was previously scrapped when the carrier was still confident in its position and claim of having the fastest internet speed around. Now that T-Mobile has caught up, the major telecommunication company was forced to concede in order to retain its edge.
Bringing back unlimited data five years after axing it is a sign that Verizon is getting desperate to retain its current customers and attract new ones as competition heats up, Reuters reports. The move was made known on Sunday, which affects customers with both 4G and LTE connection. Days before, Sprint also made its own announcement to offer unlimited data.
The decision to start offering unlimited data is also telling with regards to the kinds of pressure that Verizon executives are facing. The top brass was asked about the possibility of reviving the offer a month ago by analysts and Matthew Ellis, the company’s chief financial officer said no.
"We constantly look at... what's out there. Unlimited is one of the things that some of our competition has at this point in time. That's not something we feel the need to do," Ellis told analysts. "But as I say, we continually monitor the market and we will see where we head in the future."
Looking at how companies are being steered towards offering better services to consumers through increased competition, it would be safe to assume that the market is in full swing towards unlimited data. This is evident by how AT&T eliminated overage fees and T-Mobile really pushing the whole video streaming idea.
Speaking of T-Mobile’s commitment to allow unlimited video streaming, part of Verizon’s new deal includes pretty much the same service, but in HD. This seems to be aimed at the Uncarrier’s controversial decision to keep unlimited video streaming at 480p, CNN reports.
