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Universal Music Group (UMG), a titan in the music industry, recently announced an impasse in negotiations to renew their licensing agreement with the social media giant TikTok. Citing unresolved issues concerning artists' remuneration and the usage of artificial intelligence, Universal claims that TikTok attempted to pressure them into accepting a deal of lesser value than their previous arrangement.
As a result, UMG has decided to withdraw its entire music catalog from the platform, as the current contract is set to expire on January 31st, according to Variety Magazine.
Content Licensing Stalemate
In a public statement, UMG disclosed that no new agreement has been reached, leading to the cessation of its music and publishing content licensing to TikTok along with its music services upon the expiration of the present deal. Reuters noted that TikTok faces losing access to tracks from some of the world's most prominent artists and songwriters associated with UMG.
Universal Music Group hosts an illustrious roster of artists, including Taylor Swift, The Weeknd, and Adele—stars who have engaged millions and transformed the music landscape. Three years preceding this deadlock, in February 2021, UMG publicly celebrated a comprehensive agreement with TikTok, which promised fair pay for artists and deepened the collaborative efforts between the two entities.
Artists and Compensation at the Forefront
UMG's current stance, detailed in an open letter to artists and songwriter communities titled "Why We Must Call Time Out on TikTok," explains that during contract renewal discussions, the music company has strongly advocated for three essential requirements. These include satisfactory compensation for artists and songwriters, safeguarding human artists against AI's detrimental impacts, and enhancing online safety for TikTok's extensive user base.
UMG's dissatisfaction stems from TikTok's proposed payment rate, described as a mere fraction of what is offered by other major social platforms. Despite TikTok's soaring user interaction, considerable ad revenue, and heavy dependence on music-centric content, UMG reports that TikTok's contributions amount to a mere 1% of its total revenue — a figure that Universal deems unacceptable.
Photo:Solen Feyissa/Unsplash
