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Curry Brand is releasing the Curry Flow 10 'Unicorn & Butterfly' globally on Friday, April 7, on the Curry Brand website and in select Under Armour stores.
The bright pink colorway of Stephen Curry's latest signature shoe is inspired by his daughters, Riley and Ryan.
The new shoes offer cutting-edge UA Flow and UA Warp 2.0 technologies to enhance the on-foot feel by making the shoe lighter and more breathable.
Under Armour recently named Stephen Curry as the president of the Curry Brand.
In this role, the Golden State Warriors point guard and four-time NBA champion will help drive athlete insights, product development, and strategic business and marketing.
The next phase of the partnership will focus on new and existing categories across various sports, from basketball and golf to womenswear, youth, and sport-style products.
