Monster broke records to become the number one deliverer of value growth in the entire soft drinks category during its 20th anniversary year.
PUMA and Foot Locker's collaborations targeting Gen Z and Gen Alpha would expand the basketball and classics categories.
Gauff described New Balance as forward-thinking in their approach and with the passion for quality and creativity that matches her love for the game.
Nike to supply Japanese baseball team's uniforms, while merchandise specialist will manage retail operations.
The South Korean carmaker became the first to sponsor electric vehicles (EVs) at the global football extravaganza.
Soccer icon Thierry Henry begins new chapter as team shareholder
Retired French icon Thierry Henry was revealed as a new shareholder of ambitious Italian Serie B club Como, at a news conference alongside CEO and former Chelsea captain Dennis Wise.
Como, owned by Indonesian tobacco giant Djarum, is targeting a return to Serie A for the first time since 2003.
It rose from Serie D in 2017 to Serie B, where it finished 13th last season.
Wise refused to reveal any details about Henry's role at the club, or how much money Henry had invested to become a shareholder.
According to Wise, his stake in the club was "private."