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“Red Dead Redemption 2” publisher Take-Two Interactive will only declare the title successful when it actually happens after its release this year.
There is no doubt that the release of “Red Dead Redemption 2” is one of the most awaited events in the gaming industry this year. While that automatically means forthcoming good sales as well, Take-Two would like to see it happening first before claiming it to be a total success.
“We don't believe in our success until we deliver it. We never claim victory until it's occurred. We have very powerful, smart, capable competitors bringing great products to market and we need to win -- that means we have to work harder than the next guy," Take-Two CEO Strauss Zelnick told GamesIndustry.biz in an interview.
“Red Dead Redemption” and “Grand Theft Auto” share the same developer, Rockstar Games, which contributes to the high expectation of the upcoming title. However, Zelnick would not dare compare the success of the upcoming title to the incredible market run of “GTA V Online.”
And that is easy to understand if one would look at the numbers. The publisher estimated that they would ship 15 million “Red Dead Redemption” copies in 2017. On the other hand, over 95 million copies of “GTA V” have already been sold as of May.
"It's hard to expect anything to perform as well as the most profitable entertainment product of all time," Zelnick explained. "I don't think that's a realistic expectation. Our hope, and also belief, is that ‘Red Dead Redemption 2’ will be an extraordinary creative product and that it will do incredibly well."
In related news, speculations about the possible release of “Red Dead Redemption 2” on the PC never end. Recently, it was further ignited when reports noted that a Rockstar Games programmer purportedly updated their LinkedIn profile to indicate that they were involved in the making of the sequel for the PS4, Xbox One, and PC. However, the video game company remains silent on whether or not a PC release of the sequel is actually in order.
“Red Dead Redemption 2” is slated to be released on Oct. 26 for the PS4 and Xbox One.
