Swire Vows to Expand Coca-Cola Operations Amid Challenges in China

Swire Pacific, a prominent Coca-Cola bottler in mainland China, faces challenges amid the country's economic slowdown. The company's managing director, Karen So, highlighted the difficulties arising from the sluggish economic recovery post-COVID pandemic and the challenging external environment.

Financial Performance

Nikkei reported that Swire Pacific achieved commendable financial results amidst the challenging landscape in 2023. The conglomerate reported a 3% increase in annual revenue, reaching 94.82 billion Hong Kong dollars. Notably, the underlying net profit surged significantly to HK$36.17 billion, primarily driven by Cathay Pacific Airways' remarkable turnaround.

Coca-Cola Business in Mainland China

According to Beam Start, the Coca-Cola business in mainland China witnessed a decline in revenue and attributable profit. Despite this, Swire's overall Coca-Cola business experienced a substantial increase in attributable profit, reaching HK$25.09 billion due to a one-off gain from a U.S. business sale.

Expansion Plans in Southeast Asia

While Swire's Coca-Cola business remains focused on the Greater China region, including Hong Kong and Taiwan, the company has been expanding its presence in Southeast Asia. Recently, Swire agreed to acquire a majority stake in ThaiNamthip's bottling businesses in Thailand and Laos for $1.2 billion.

Following the acquisition of bottlers in Vietnam and Cambodia, Swire's expansion strategy includes a focus on Southeast Asia. The company's acquisition of majority stakes in bottling businesses in Thailand and Laos underscores its commitment to regional growth.

Confidence in the Chinese Market

Swire's exclusive rights to manufacture, market, and distribute Coca-Cola products in mainland China cover a vast population of nearly 700 million people. The company's presence in 11 provinces and Shanghai positions it as a key player in the region's beverage market.

Swire Pacific is set to establish a Coca-Cola bottling factory in Kunshan, Jiangsu, with an annual production capacity of 1.6 million tons. The investment for this expansion is estimated to be around $278 million, reflecting the company's confidence in the Chinese mainland market.

Despite facing challenges, Swire Pacific continues to adapt and expand its operations across China. The company's strategic acquisitions and investments reflect a proactive approach to sustaining growth and relevance in evolving markets.

Photo: Swire Coca-Cola Newsroom