Having once been MicroStrategy, Strategy Inc. is still pursuing an aggressive Bitcoin accumulation plan, therefore recording its biggest single buy in eight months. Adding 21,000 BTC to its treasury for roughly $2. 46 billion between July 30 and 31, 2025, the business This comes after a June 2025 purchase of 4,980 BTC. With over 628,000 BTC—about 3% of the entire Bitcoin supply—these recent acquisitions bring Strategy's total holdings to more than $74 billion at current values. This clearly positions Strategy as the top corporate BTC holder in the world.
Using an "at-the-market" share sale approach, the company's accumulation mostly depends on equity and preferred stock issuance. This justifies their strategy of "42/42," which is to keep buying Bitcoin over 2027. By raising underlying Bitcoin holdings per share, strategy seeks to beat simple BTC holding using financial engineering to raise its Bitcoin-per-share (BPS) ratio. Often matching market declines or instability, their deliberate timing lets them maximize long-term holdings by profiting from institutional demand and market falls.
For the market, Strategy's significant and continuous Bitcoin purchases constitute a powerful bullish indication, often resulting in higher spot ETF inflows and improved mood. Furthermore, lowering exchange reserves, these big corporate purchases might help to prop up BTC values in the face of retail volatility. Strategy's steady accumulation and public commitment highlight its unrelenting long-term favorable perspective for Bitcoin, therefore setting a major criterion for institutional confidence in the maturing crypto market, even if some institutions have lately reduced their Bitcoin reserves.


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