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Starbucks Corp. announced this week that it had expanded its delivery partnership with DoorDash Inc. to cover more states in the U.S. The American coffee chain said it believes that customers are still willing to pay extra to have premium beverages delivered to their doorsteps even if the COVID-19 pandemic is slowly fading.
As per Reuters, Starbucks customers in Northern California, Texas, Georgia, Florida, and a few other select markets can now place their orders and have their cold or hot drinks delivered straight to them through the DoorDash delivery service.
Last year, Starbucks and DoorDash tested their collaborative delivery of orders in California, Houston, and Atlanta. They later added Oregon, New York, Portland, and Seattle to the list and the favorable results also contributed to the decision to expansion of the companies’ partnership deal.
The coffee chain said that it expects its delivery coverage with DoorDash to extend to all 50 states by March this year. It was noted that the company is already been using Uber Eats as a delivery partner since 2020, so the addition of another food ordering company will definitely help it secure more customers and give sales a big boost.
Starbucks shared that its delivery in the United States increased by 20% year over year, and customers have been spending about twice as much money on delivery orders. Thus, it is confident that with the availability of DoorDash, it will be able to serve more customers as well.
“As customer behaviors evolve, we continue to innovate the Starbucks Experience to connect with them through meaningful and valuable digital experiences,” Starbucks' senior vice president of digital experiences, Brooke O’Berry, said in a press release. “Our partnership with DoorDash allows us to provide our customers with another convenient way to enjoy Starbucks wherever they are.”
He went on to say, “Delivery continues to represent a significant growth opportunity for Starbucks, and we’re excited to reach more customers by partnering with DoorDash, a company known for their best-in-class service.”
