Starboard Value Acquires Over 9% Stake in Tripadvisor Amid Growth Challenges

Activist hedge fund Starboard Value has acquired more than a 9% stake in Tripadvisor Inc. (NASDAQ:TRIP), according to a Wall Street Journal report published Wednesday. Citing sources familiar with the matter, the report valued the investment at approximately $160 million, positioning Starboard among the travel platform’s largest shareholders. While the firm’s strategic intentions remain unclear, the move has sparked investor interest.

Tripadvisor shares surged following the news—rising 6% in after-hours trading and closing up 8% on Wednesday. Despite this rally, the stock has faced pressure in 2024 due to weakening growth in its core travel review website. However, the company’s newer ventures, including Viator (its tours and activities platform) and TheFork (its restaurant booking service), have shown strong revenue momentum, offering potential growth avenues.

Starboard’s involvement comes after reports that Tripadvisor rejected multiple acquisition offers over the past year, highlighting its strategic independence. The hedge fund, led by Jeff Smith, is known for pushing performance improvements and strategic shifts in underperforming companies. Its stake is expected to be formally disclosed on Thursday.

With Tripadvisor navigating a competitive online travel landscape and mixed performance across its product lines, Starboard’s entry could signal potential changes. Investors are closely watching for signs of possible restructuring, divestitures, or leadership changes, common tactics in Starboard’s playbook.

The timing of the investment—following a year of M&A interest and business unit divergence—suggests Starboard sees untapped value in Tripadvisor’s diversified portfolio. The company's recent share price rebound could also reflect renewed market optimism fueled by Starboard’s involvement.