Standard Media Index Launches Predictive Ad Earnings Forecasts for FB and GOOGL

New York, Oct. 25, 2017 -- Standard Media Index, the advertising intelligence company bringing clarity to the ad industry, today debuted its Ad Earnings Model, a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside.

The Ad Earnings Model works by taking the real ad spend in Standard Media Index’s Core and AccuTV products, and combines it with proprietary ad market knowledge and unpublished information, to model out 100% of the expected reported advertising revenue for select media companies. Known as the leading provider of real-time, accurate ad spend data, this is Standard Media Index’s first predictive product, which uses machine learning algorithms to get even more accurate with every iteration.

“The Ad Earnings Model marks a significant moment for us. While we’ve always focused on helping our clients use our data to find the right insights in as timely a manner as possible, this is the first time we’ve expanded our product offering to include predictions and forward-looking analysis,” said James Fennessy, CEO of Standard Media Index. “We believe that data is the new ‘expert networks,’ and saw an opportunity to give investors an even smarter data point by evolving what’s been one of the most trusted sources of advertising expenditures for years.”

The importance of accurate and reliable data points to manage risk in the ever-changing media investment industry cannot be taken lightly. The combination of Standard Media Index’s Ad Earnings Model, Core and AccuTV products, create a powerful trifecta for investors who want more conviction around their own market models, and the ability to better gauge potential upsides over the next six to 12 months. Investors who have tested the Ad Earnings Model subscribe due to the consistency, and correlation of the numbers to reported earnings.

The Ad Earnings Model comes at a time of great product expansion for Standard Media Index. Last fall, the company launched SMI AccuTV, the first clear, 360 degree view of the full National TV market. Since then, the company has also produced the most accurate Program Cost Module in the market, with unit costs within zero – six percent of what media companies are reporting. Standard Media Index will also debut a new digital product in coming months, creating the most granular view of competitive digital spend across platforms.

The Ad Earnings Model is currently available for a select universe of stocks which includes Facebook and Google. For more information please visit www.standardmediaindex.com or reach out to Aubrey Hodges at Aubrey [AT] standardmediaindex [DOT] com.

About Standard Media Index

Standard Media Index (SMI) is an advertising intelligence company bringing clarity to advertising industry by providing actual ad spend and cost information. By sourcing real spend directly from agency invoicing systems, clients get a precise view of the ad market to understand where the industry is going, to help tackle high-stakes decisions with confidence. Headquartered in New York, with offices in Sydney, Madrid and London, companies across the world turn to SMI to reveal hidden opportunities and help drive better results. For more information and resources visit www.standardmediaindex.com or join the conversation on Twitter and LinkedIn.

Elissa Walters
Standard Media Index 
[email protected]