SanSal Wellness to Launch New Brand of Full Spectrum Hemp Oil and Extract Products

Fort Lauderdale, Florida, Jan. 16, 2018 -- --SanSal Wellness Holdings, Inc. (“SanSal” or the “Company”) (OTC PINK: SSWH), a vertically-integrated agribusiness focused on producing full spectrum natural phytocannabinoid-rich industrial hemp extracts, is pleased to announce the planned launch a new improved branding line of hemp oil and extract products.

The rebranded products will include current SanSal Wellness branded products including vegan capsules, tinctures, lotions, salves, and oral syringes in several size formats and flavors.  The new brand is expected to be available to consumers, retailers, and distributors in early February.

“Launching a completely rebranded lineup of hemp oil and extract products will be a big step forward as we continue to accelerate our sales and marketing strategy to reach more potential customers and expand online and traditional distribution channels,” commented Derek Thomas, Vice President of Business Development of SanSal Wellness.  “This brand has the same superior quality that SanSal is known for, but with a fresh new name, logo, fonts, and colors, it will reposition the products to appeal to a much broader base of consumers and retailers with a more fun and modern image that better speaks to the mission of the Company.”

The Company anticipates that overall market demand for phytocannabinoid-rich hemp oil products will continue to increase as consumer awareness and acceptance improves.  The market for hemp derived oils and extracts is projected to quickly reach a billion dollars according to a report published by Brightfield Group.  The Tampa based market research firm estimated that hemp oil and extract sales would reach more than $291 million in 2017 and anticipates a 55% compound annual growth rate over the next five years.

Derek Thomas concluded, “I’m confident that, along with our superior products, our new brand identity will become a cornerstone in our expanding sales and marketing strategy going-forward, and should enable us to tap into rapidly increasing market demand for phytocannabinoid-rich hemp oil and extracts in the United States.  We look forward to announcing the new brand name and launching the rebranded products very soon.”

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About SanSal Wellness Holdings, Inc.

SanSal Wellness Holdings, Inc. (OTC Pink: SSWH) is focused on producing superior quality, whole-plant, broad spectrum phytocannabinoid-rich hemp oils and extracts.  SanSal Wellness currently operates a 140-acre farm and production facilities in Pueblo, Colorado, and is registered with the Colorado Department of Agriculture to grow industrial hemp.  The Company files periodic reports with the Securities and Exchange Commission, which can be viewed at www.sec.gov.

For additional information, visit www.sansalwellness.com

Cautionary Language Concerning Forward-Looking Statements

This SanSal Wellness Holdings, Inc. press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.  All statements, other than statements of historical fact, including those with respect to the Company’s mission statement and growth strategy, are “forward-looking statements.”  Although the Company's management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct.  These forward-looking statements involve many risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated.  Potential risks and uncertainties include, among others, general economic conditions and conditions affecting the industries in which the Company operates; the uncertainty of regulatory requirements and approvals; and the ability to obtain necessary financing on acceptable terms or at all.  Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the Securities and Exchange Commission.  The Company assumes no obligation to update any of the information contained or referenced in this press release.

SanSal Wellness Holdings, Inc.

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